I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b.

 

MEEA is exploring ways to be more of a resource to our members and the industry on the topic. We are looking to find orgs and resources to build our b2b marketing IQ.

 

Thanks!

Tags: marketing

Views: 225

Replies to This Discussion

I recommend you focus on targeting financial staff, they will understand the economics of energy efficiency (reducing operational costs & increasing their bottom line) and will be a key driver to influencing investment.

Also, education is important to help people understand why investment is a positive thing. There is a website 'My Energy University' which is offering free online energy efficiency training. The courses are strait to the point and are about 30 to 45 minutes each. These free courses could compliment your marketing material and back-up your statements too!

http://www.schneider-electric.com.au/sites/australia/en/company/ene...

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Empower Efficiency added a discussion to the group Job Board
Thumbnail

Position Opening: Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA)

Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA) Job Title: Local Community…See More
yesterday
Amber Vignieri posted a blog post

Elevate Energy Mythbusters: Windows & Attics Edition

This blog post is guest written by former staff member Eric Keeley.Great enthusiasm for home energy…See More
yesterday
Glen Gallo replied to Diane Chojnowski's discussion Poll: What is you favorite or most important home performance diagnostic or measurement tool?
"I agree with Ted. If I could bring just one piece of equipment it would be the blower door. It has…"
Friday
Glen Gallo replied to Shaun 's discussion Commercial duct testing
"If above the ceiling tiles the wall is a finished assembly and there is insulation on or under the…"
Friday
Tom White's video was featured

Combustion Appliance Zone Testing (CAZ) Made Easy (March 24, 2016)

Combustion Appliance Zone Testing (CAZ) Made Easy (March 24, 2016) -Gauge Fundamentals -Adapting to the new BPI standard -RESNET testing requirements -NFPA testing requirements -Best practices for best results
Friday
Profile IconLaura Capps and Bret Abrams joined Home Energy Pros
Thursday
Olivia Taylor posted a blog post

5 Key Reasons Why Rooftop Solar Is Popular In The US

The rapid switch from traditional electricity to clean, economical and renewable solar energy is…See More
Thursday
Adam Swain posted a blog post

Top 5 Tips For Hiring A Crawl Space Contractor

A homes crawl space is one of the few places most homeowners try to avoid at all cost, and for good…See More
Wednesday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service