I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b.

 

MEEA is exploring ways to be more of a resource to our members and the industry on the topic. We are looking to find orgs and resources to build our b2b marketing IQ.

 

Thanks!

Tags: marketing

Views: 230

Replies to This Discussion

I recommend you focus on targeting financial staff, they will understand the economics of energy efficiency (reducing operational costs & increasing their bottom line) and will be a key driver to influencing investment.

Also, education is important to help people understand why investment is a positive thing. There is a website 'My Energy University' which is offering free online energy efficiency training. The courses are strait to the point and are about 30 to 45 minutes each. These free courses could compliment your marketing material and back-up your statements too!

http://www.schneider-electric.com.au/sites/australia/en/company/ene...

RSS

Discussion Forum

Facebook page targeting and privacy

Started by Kim Tanner. Last reply by Eve Dunham Aug 24, 2016. 4 Replies

How to give back to your Customers

Started by Barry NewDelman. Last reply by Barry NewDelman Jan 28, 2015. 2 Replies

How do you advertise to homeowners?

Started by Chris Gerstner. Last reply by Nexo Creativo Apr 28, 2014. 10 Replies

Residential Energy Efficiency displays

Started by daniel manriquez. Last reply by Tom Conlon Feb 13, 2014. 4 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Profile IconJeffery Liang and Ellen Phillips Soroka joined Home Energy Pros
yesterday
Charles Cormany added a discussion to the group Job Board
Thumbnail

Energy Efficiency Incentive Program Manager - Efficiency First California (Berkeley)

Position Title: Program Manager Terms: Full time, available immediatelyAbout Efficiency First…See More
yesterday
Charles Cormany joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
yesterday
Linda Wigington liked Home Energy Magazine's blog post Art Rosenfeld's Legacy
yesterday
terry nordbye added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Combustion anaylizer Testo 310

This little beauty only has a few hours on it. Almost brand new in box.Sell: $350.Terry 415 669…See More
yesterday
Barbara Smith's video was featured

Indiana HCA...On Location - Celebrating 40 Years of the Weatherization Assistance Program (WAP)

The Indiana Housing and Community Development Authority (IHCDA) interviewed two clients of Weatherization Assistance Program (WAP). Both homes were weatheriz...
Thursday
Home Energy Magazine's blog post was featured
Wednesday
Profile IconEfficiency First California and Kevin Daly joined Home Energy Pros
Wednesday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service