I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b.

 

MEEA is exploring ways to be more of a resource to our members and the industry on the topic. We are looking to find orgs and resources to build our b2b marketing IQ.

 

Thanks!

Tags: marketing

Views: 225

Replies to This Discussion

I recommend you focus on targeting financial staff, they will understand the economics of energy efficiency (reducing operational costs & increasing their bottom line) and will be a key driver to influencing investment.

Also, education is important to help people understand why investment is a positive thing. There is a website 'My Energy University' which is offering free online energy efficiency training. The courses are strait to the point and are about 30 to 45 minutes each. These free courses could compliment your marketing material and back-up your statements too!

http://www.schneider-electric.com.au/sites/australia/en/company/ene...

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Steven Lefler posted a status
7 hours ago
Ryan T De La Rosa is now a member of Home Energy Pros
7 hours ago
Chris Dorsi posted a blog post

My Favorite Announcement of the Year

Each year, Habitat X engages in…See More
9 hours ago
R Higgins replied to Energy Wise Solutions's discussion No Utility Homes, Are we ready to start building Homes that are not connected to traditional utilities ?
"First off, check the laws in your area.  Drought prone areas often prohibit on site collection…"
17 hours ago
R Higgins commented on Tom White's video
Thumbnail

Building Science Insights -- To Vent or Not to Vent

"Great lecture, kept thinking, but what about existing buildings.  Too little room at eaves for…"
17 hours ago
Luis Imery added a discussion to the group Job Board
Thumbnail

Hiring: Construction Manager with High Performance Custom Home Experience

POSITION DESCRIPTIONJob Title: Construction ManagerDepartment: Construction –…See More
yesterday
Profile IconLuis Imery and Quinn Korzeniecki joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
yesterday
Colin Genge posted an event

Retrotec is attending the NEBB Testing and Balancing (Tab) Certified Professional Review Seminar in Chicago, IL at Hilton Chicago O’Hare Airport

June 6, 2016 at 8am to June 8, 2016 at 5pm
Building owners and tenants are concerned that the environmental performance of buildings must be…See More
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service