I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b.

 

MEEA is exploring ways to be more of a resource to our members and the industry on the topic. We are looking to find orgs and resources to build our b2b marketing IQ.

 

Thanks!

Tags: marketing

Views: 224

Replies to This Discussion

I recommend you focus on targeting financial staff, they will understand the economics of energy efficiency (reducing operational costs & increasing their bottom line) and will be a key driver to influencing investment.

Also, education is important to help people understand why investment is a positive thing. There is a website 'My Energy University' which is offering free online energy efficiency training. The courses are strait to the point and are about 30 to 45 minutes each. These free courses could compliment your marketing material and back-up your statements too!

http://www.schneider-electric.com.au/sites/australia/en/company/ene...

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Ed Minch commented on Tom White's video
Thumbnail

Measured Home Performance: Assessment with a Infrared Camera

"I find it best to scan one time before the Blower Door is used to check for insulation and…"
3 hours ago
Profile IconLarry Kinney and teplie_poly joined Home Energy Pros
6 hours ago
Dan Antonioli replied to Dan Antonioli's discussion Net Zero Energy Hot Water
"Okay, a couple of things. The 1.0 kW per square meter reference is only under the most ideal lab…"
18 hours ago
Hans Joachim Preiss replied to Dan Antonioli's discussion Net Zero Energy Hot Water
"Dan, Let me attempt to compare apples with apples: My solar thermal system is located in…"
18 hours ago
Dan Antonioli replied to Dan Antonioli's discussion Net Zero Energy Hot Water
"Hi Hans, I don't know where you're located but where I am a 2.5 kw pv system costs closer…"
21 hours ago
Hans Joachim Preiss replied to Dan Antonioli's discussion Net Zero Energy Hot Water
"I use the combination of solar PV and heatpump water heaters in the vast majority of net-zero…"
23 hours ago
Amber Vignieri posted a blog post
yesterday
William Zwack added a discussion to the group Job Board
Thumbnail

Residental Energy Specialist: Washington, DC (or possibly telework)

Position Summary: CSRA Incorporated is searching for a Sr. Residential Building Energy Efficiency…See More
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service