"
I think that this study may be more to the point on problems in "selling…"
The B2B Marketing of EE
I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b.
MEEA is exploring ways to be more of a resource to our members and the industry on the topic. We are looking to find orgs and resources to build our b2b marketing IQ.
Thanks!
Tags: marketing
Views: 166
Replies to This Discussion
-
Permalink Reply by Sustainable Me on
-
I recommend you focus on targeting financial staff, they will understand the economics of energy efficiency (reducing operational costs & increasing their bottom line) and will be a key driver to influencing investment.
Also, education is important to help people understand why investment is a positive thing. There is a website 'My Energy University' which is offering free online energy efficiency training. The courses are strait to the point and are about 30 to 45 minutes each. These free courses could compliment your marketing material and back-up your statements too!
http://www.schneider-electric.com.au/sites/australia/en/company/ene...
-
Home Energy Pros
Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and brought to you in partnership with Home Energy magazine.
Latest Activity
Ben Jacobs replied to Jose Macho's discussion Why Are Energy-Saving Home Inprovements Down??"I think that most homeowners lack proper education on the proper way to achieve significant…"
Tom Delconte replied to Johnny Ritzo's discussion Selecting a Water Heater"J: natural gas is the cheapest, at least until prices skyrocket. Nearly everyone has gotten rid of…"
Jeena Smith commented on Molly Banton's blog post Install a Pellet-Burning Fireplace Insert and Save Money"Fireplace burning insert must be of very good quality. It should be a combo of lower price and high…"
Johnny Ritzo posted a discussionSelecting a Water Heater
I am looking at updating the heating and water heating systems in a rental home I recently…See More
Eric Kjelshus replied to Patrick Michaelyan's discussion Hot Upper Stories"When I am asked to fix this home. I start with a Heat Loss and gain, blower door IR sq…"
Bud Poll replied to Bachi Brunato's discussion Boxing and Insulating Around Non-ICAT Cans"This is a topic I have discussed many times, but unfortunately cost is all too often the deciding…"
Sean Lintow Sr replied to Bachi Brunato's discussion Boxing and Insulating Around Non-ICAT Cans"If you can't talk them into replacing with IC rated...
Look into Tenmat - those are designed…"
Bachi Brunato posted a discussionBoxing and Insulating Around Non-ICAT Cans
I have a client with 16) 4" halogen recessed light fixtures in the attic.I'd like to cover the cans…See More
© 2013 Created by Lawrence Berkeley National Laboratory.
