I am curious what other people have identified as the target market for energy efficiency measures. Of course this may be different with our geographic locations, but there might be an overarching trend within this industry.
What I am assuming is it would be homeowners, age 35-55, college graduates (?), both male and female, interested in things like home repair, gardening, sustainability.
Ecoalign.com has some interesting survey data on this topic.
I think 2nd time home buyers is a desirable market as they are more cognizant of what's important to them ie; health, efficiency, saving money etc.
I also think the younger age group is a good audience as they are more aware of their impact on our resources through education. They grasp the sustainable concept easier and have the drive to change habits and not make the choices people before them made.