Marketing Energy Efficiency

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Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 230
Latest Activity: on Sunday

Discussion Forum

Residential Energy Efficiency displays 4 Replies

Hey all,I'm looking to showcase the energy efficiency offerings we have.  We want to showcase some of our common solutions in our area, which are duct sealing, air sealing, energy efficient light…Continue

Tags: Marketing

Started by daniel manriquez. Last reply by Tom Conlon Feb 13.

"We just don't have any money to spend right now because of....." whatever the reason given.

That quote was from a member of this forum H Skinner some time ago and it is still true today. For the most we work mainly in the commercial industrial energy sector saving  our Customers upwards of…Continue

Started by Barry NewDelman Dec 20, 2013.

How do you advertise to homeowners? 9 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by Brian Wright Oct 11, 2013.

Building a case for energy efficiency upgrades 8 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades;  "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Barry NewDelman Aug 8, 2013.

Bribing a prospective customer.

OK, our company works with a radiant barrier coating, looks and applies like paint.  We found out early on that the more intelligent and informed the homeowner is, the more they understand and…Continue

Started by Hal Skinner Aug 8, 2013.

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency.  Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg May 16, 2013.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

Selecting a Name for HPC Company 3 Replies

Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary).  We'll be offering home performance…Continue

Tags: HPC, HomePerformanceContracting, marketing

Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.

Comment Wall

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Comment by Judi Lyall on May 30, 2013 at 5:18pm

Hi Folks,

   I have decided to retire and hopefully some lucky person will be able to take advantage of the tools I have. I bought these tools 2 years ago brand new.

1. ENERGY CONSERVATORY BLOWER DOOR W/ DG700 W/ USB PORT AND XTRA HOSE KIT, PADDED CASE                                                                                                                      2400.00

2. ENERGY CONSERVATORY DUCT BLASTER W/ DG700 W/ USB PORT                       1500.00

3. ENERGY CONSERVATORY LARGE AND SMALL PRESSURE PANS                              150.00

4. FLUKE TiR INFARED CAMERA EXTRAS INCLUDE CAR CHARGER AND SUNSHEILD 3600.00

5. TSI ACCU BALANCE MODEL 8371                                                                                      2700.00

6. 20 PC ZIP POLES AND DUC BLOCS                                                                                   1500.00

7.BACHARACH FYRITE TECH 60 COMBUSTION ANALYZER                                                400.00

8. BACHARACH INFORMANT 2 LEAK DETECTOR W/ RUBBER CASING AND FLASHLIGHT HOLDER                                                                                                                                      300.00

9. INSULATION GRABBER                                                                                                          45.00

10. 2 3/8" TELESCOPING LED LIGHT, INSPECTION MIRROR                                                 10.00

THAT'S ALL FOLKS

EMAIL ME JUDI@SHEBUILDSGREEN OR CALL 818.625.0987

THANKS FOR READING AND CONSIDERING.

Comment by David Eggleton on January 28, 2013 at 8:31am
Comment by John Leboffe on June 26, 2012 at 7:14am

marketing and paying for solar energy watershed management and other green projects with travel, trade and exchange services http://www.arezza.net

 

Comment by Peter Troast on June 22, 2011 at 3:28pm
New post on what I think is very important for home performance folks to understand--the changing local search landscape. Annually, one of the best local search guru's publishes the Local Search Ranking Factors report. This post is my interpretation of what it means for us. http://homeenergypros.lbl.gov/profiles/blogs/local-search-ranking-f...
Comment by Barry L NewDelman on April 20, 2011 at 4:27pm

Texas, Illinois, conneticut, Pennslyvania, New Jersey and New York are the first states to enjoy a No cost savings of up to 25% on Commericail Energy Bills.

Just a take a look and try it out. No information is saved unless you ask for a custom quote. http://www.bit.ly/fpPN5I

Comment by Carol A. Markell on April 19, 2011 at 6:23am
Pat Colburn just posted a blog on our site and sums up some pertinent points of geotargeting. If interested you can check it out, http://homeenergy.org/blog.php?id=135&blog_title=ACI_Highlights...
Comment by Don Koppin on April 14, 2011 at 2:31pm
When I talk to customers about how much more comfortable that they will be with energy efficiency upgrades and get them away from thinking about ROI, I have much more success in selling it. It also helps to quote how on some previous jobs, that I have cut home fuel bills in half.
Comment by Barbara Saunders on April 14, 2011 at 2:02pm

I think the first question is how we're framing the sales challenge: Are we targeting customers who want kitchen counters and aiming to persuade or convince them that, since the money is there, they should do something more important (by our criteria) instead? Or are we targeting customers who are looking to "invest" and aren't aware that energy efficiency is the better investment by their own criteria? (e.g., "I'll enjoy my kitchen more if I ...")?

Number one is a harder job, I think!

Comment by Dennis Cheslik on April 14, 2011 at 1:44pm
It seems most homeowners want lower energy bills, yet, opt to purchase(for example) a new marble countertop in the kitchen over adding 6 more inches of insulation in the attic. The kitchen they see daily, the attic they don't. Here's an interesting article I ran across recently regarding the energy efficiency market: Building Energy Efficiency Is a Hard Market to Crack 
Comment by Evan Mills on February 1, 2011 at 4:04pm

We'd like to hear from you on how the topic of this group applies in the context of multifamily buildings---> here

 

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Colin Genge commented on Jim Gunshinan's blog post Energy Upgrade California—Up Close and Personal
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Tim Reynolds replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
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angela hines replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"What is the price for them together? What is the price just for the blower door set?"
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angela hines replied to David Allen's discussion Like new! Great Deal! Minneapolis Blower Door system, Duct Blaster and Flir i-7 Infrared Camera for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
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