Marketing Energy Efficiency

Comment

Comment by David Eggleton on January 28, 2013 at 8:31am

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_acti...

Comment by John Leboffe on June 26, 2012 at 7:14am

marketing and paying for solar energy watershed management and other green projects with travel, trade and exchange services http://www.arezza.net

 

Comment by Peter Troast on June 22, 2011 at 3:28pm

New post on what I think is very important for home performance folks to understand--the changing local search landscape. Annually, one of the best local search guru's publishes the Local Search Ranking Factors report. This post is my interpretation of what it means for us. http://homeenergypros.lbl.gov/profiles/blogs/local-search-ranking-f...

Comment by Barry L NewDelman on April 20, 2011 at 4:27pm

Texas, Illinois, conneticut, Pennslyvania, New Jersey and New York are the first states to enjoy a No cost savings of up to 25% on Commericail Energy Bills.

Just a take a look and try it out. No information is saved unless you ask for a custom quote. http://www.bit.ly/fpPN5I

Comment by Carol A. Markell on April 19, 2011 at 6:23am

Pat Colburn just posted a blog on our site and sums up some pertinent points of geotargeting. If interested you can check it out, http://homeenergy.org/blog.php?id=135&blog_title=ACI_Highlights...

Comment by Don Koppin on April 14, 2011 at 2:31pm

When I talk to customers about how much more comfortable that they will be with energy efficiency upgrades and get them away from thinking about ROI, I have much more success in selling it. It also helps to quote how on some previous jobs, that I have cut home fuel bills in half.

Comment by Barbara Saunders on April 14, 2011 at 2:02pm

I think the first question is how we're framing the sales challenge: Are we targeting customers who want kitchen counters and aiming to persuade or convince them that, since the money is there, they should do something more important (by our criteria) instead? Or are we targeting customers who are looking to "invest" and aren't aware that energy efficiency is the better investment by their own criteria? (e.g., "I'll enjoy my kitchen more if I ...")?

Number one is a harder job, I think!

Comment by Dennis Cheslik on April 14, 2011 at 1:44pm

It seems most homeowners want lower energy bills, yet, opt to purchase(for example) a new marble countertop in the kitchen over adding 6 more inches of insulation in the attic. The kitchen they see daily, the attic they don't. Here's an interesting article I ran across recently regarding the energy efficiency market: Building Energy Efficiency Is a Hard Market to Crack 

Comment by Evan Mills on February 1, 2011 at 4:04pm

We'd like to hear from you on how the topic of this group applies in the context of multifamily buildings---> here

Comment by Tom White on January 18, 2011 at 10:32pm

Check out this effort to find an "Energy Panda" symbol for energy consciousness and action: ThinkIn

• ‹ Previous
• 1
• 2
• 3
• Next ›
• Page