Marketing Energy Efficiency

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Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 208
Latest Activity: on Thursday

Discussion Forum

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency. Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg on Thursday.

How do you advertise to homeowners? 8 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by David Eakin May 8.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23.

Building a case for energy efficiency upgrades 7 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades; "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Bijou Lulla Apr 13.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13.

Selecting a Name for HPC Company 3 Replies

Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary). We'll be offering home performance…Continue

Tags: HPC, HomePerformanceContracting, marketing

Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.

Getting consumers interested in energy efficiency 22 Replies

It seems that many consumers don't pay attention about energy efficiency until energy prices rise, there is a gas crisis or a rate increase. Any thoughts on increasing awareness and engagement by…Continue

Tags: marketing, consumers, efficeincy, energy

Started by James Sayers. Last reply by Marc Church Aug 11, 2012.

The B2B Marketing of EE 1 Reply

I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b. …Continue

Tags: marketing

Started by Andrew Navolio. Last reply by Sustainable Me May 7, 2012.

Articles or Studies to use for Education and Marketing Purposes? 3 Replies

I first would like to say thank you to all the people who participate in this great site. I have been reading posts on here for awhile and learning a lot of good information. I have been in and…Continue

Started by Scott Paulson. Last reply by Sustainable Me May 7, 2012.

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Comment by David Eggleton on January 28, 2013 at 8:31am: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_acti...

Comment by John Leboffe on June 26, 2012 at 7:14am: marketing and paying for solar energy watershed management and other green projects with travel, trade and exchange services http://www.arezza.net

Comment by Peter Troast on June 22, 2011 at 3:28pm: New post on what I think is very important for home performance folks to understand--the changing local search landscape. Annually, one of the best local search guru's publishes the Local Search Ranking Factors report. This post is my interpretation of what it means for us. http://homeenergypros.lbl.gov/profiles/blogs/local-search-ranking-f...

Comment by Barry L NewDelman on April 20, 2011 at 4:27pm: Texas, Illinois, conneticut, Pennslyvania, New Jersey and New York are the first states to enjoy a No cost savings of up to 25% on Commericail Energy Bills.

Just a take a look and try it out. No information is saved unless you ask for a custom quote. http://www.bit.ly/fpPN5I

Comment by Carol A. Markell on April 19, 2011 at 6:23am: Pat Colburn just posted a blog on our site and sums up some pertinent points of geotargeting. If interested you can check it out, http://homeenergy.org/blog.php?id=135&blog_title=ACI_Highlights...

Comment by Don Koppin on April 14, 2011 at 2:31pm: When I talk to customers about how much more comfortable that they will be with energy efficiency upgrades and get them away from thinking about ROI, I have much more success in selling it. It also helps to quote how on some previous jobs, that I have cut home fuel bills in half.

Comment by Barbara Saunders on April 14, 2011 at 2:02pm: I think the first question is how we're framing the sales challenge: Are we targeting customers who want kitchen counters and aiming to persuade or convince them that, since the money is there, they should do something more important (by our criteria) instead? Or are we targeting customers who are looking to "invest" and aren't aware that energy efficiency is the better investment by their own criteria? (e.g., "I'll enjoy my kitchen more if I ...")?

Number one is a harder job, I think!

Comment by Dennis Cheslik on April 14, 2011 at 1:44pm: It seems most homeowners want lower energy bills, yet, opt to purchase(for example) a new marble countertop in the kitchen over adding 6 more inches of insulation in the attic. The kitchen they see daily, the attic they don't. Here's an interesting article I ran across recently regarding the energy efficiency market: Building Energy Efficiency Is a Hard Market to Crack

Comment by Evan Mills on February 1, 2011 at 4:04pm: We'd like to hear from you on how the topic of this group applies in the context of multifamily buildings---> here

Comment by Tom White on January 18, 2011 at 10:32pm: Check out this effort to find an "Energy Panda" symbol for energy consciousness and action: ThinkIn

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