OK, I'll be the first to reply to your request for comments on the EUC marketing and effect on our business.  This may not be happening at each county's EUC website.  But, EUC Sonoma County's website has produced on average two clients a month for HERS II Whole House Analysis for us.  Although it's not a lot, it's more than would have happened otherwise.

When the entire EUC contractor/rater database is functioning, It should be a help in finding clients who we otherwise might not serve.  For instance, some of these a individuals simply want a HERS Rating so as to know what can be done to save energy.  These people don't call because of incentives, rebates or PV/solar or funding  requirements.  Thus, the EUC "buzz" must be getting to some of the right folks.  However, the one thing that seems to get the sense of immediacy required for them to make the call, is our 75% rebate on the HERS II Whole House Analysis and Rating.  That's the result of SCEIP's Sonoma County Energy Independence Program having the foresight to secure a major grant for this work.

 

Now it's your turn to let us know what effect EUC is having on your business.

Views: 130

Replies to This Discussion

The proposed EUC marketing support to cover 50% of contractor's cost is narrow.  Things like social media and blogs that help drive traffic to contractor websites are not accepted by EUC.  However, marketing collateral such as flyers and door hangers are covered.  Unfortunately, the proposed print ad collateral only gives a business card size portion of total flyer/door hanger space to the contractor.  It make it feel as if the contractors are paying 50% of EUC Marketing costs not the other way around.

EUC Marketing program managers could benefit from taking a social media course offered at local universities so they could make better decisions when contractors apply for funds that have more significant impact than flyer and door hanger printed materials.  Which by the way add to landfill waste and are in no way sustainable marketing strategies.  

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Amber Vignieri posted a blog post
2 hours ago
Evan Mills posted a blog post

Looking Back and Looking Forward: Home Energy Pros at 5 and 5000

Over the past five years, the Home Energy Pros social network has grown from a twinkle in our eyes…See More
3 hours ago
tedkidd replied to Diane Chojnowski's discussion Poll: How confident do you feel about the future of home performance?
"Thank you for sharing this trend! Full disclosure, I did NOT ask Bob to post that! If you have 2…"
3 hours ago
Bob Blanchette replied to Diane Chojnowski's discussion Poll: How confident do you feel about the future of home performance?
"I see fixed monthly grid charges continuing to increase while cost per therm/kwh/gallon remain…"
3 hours ago
Quinn Korzeniecki posted a discussion

Vent Cap Systems and SENSIT Technologies Products Added to BPI Product List

The Building Performance Institute, Inc. (BPI) has recognized four new products in its …See More
6 hours ago
Simon joined Diane Chojnowski's group
Thumbnail

Online Training

Online training coursesIf you provide ongoing online training for home performance or…See More
yesterday
Simon added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Wanted - Blower and door frame kit for Minneapolis system

Hi everyone,I'm new to this line of work and have bought some equipment (Minneapolis blower door…See More
yesterday
Simon replied to Steve Mann's discussion TEC Blower Door Frame in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi, I'm interested, but could you send to UK?,I'd pay shipping of course. My email is :-…"
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service