"This is a topic I have discussed many times, but unfortunately cost is all too often the deciding…"
EUC marketing and business development
I'm going to jump in and invite members to reply to this discussion thread with any experiences or tips on integrating their business development and marketing plans with the EUC marketing programs. In Pat Colburn's post on the Home Energy blog about an EUC update for the SF Bay area, she mentions that
Marketing will include radio & online, bus shelters, TV ads, buses & BART ads. Brochures, posters, lawn signs, door hangers are in development. MIG will work with contractors to develop tools for contractors including branding guidelines, resource library, contractor marketing kits, communication tool kit, and lawn signs. Some templates for contractors are available now in the password protected section [of the EUC website] for approved contractors.
Have these promotions started in your area and if so which ones have you used? Have you noticed a boost in calls, or are you doing your own biz development promos you'd be willing to share?
Let's get the discussion going!
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