According to the Wall Street Journal, it's one of the best ways.

"It isn't financial incentives. It isn't more information. It's guilt....Studies dating back at least three decades clearly show the power of social norms. We tend to ascribe our actions to more high-minded motives, or to practical concerns about money. But at its core, our behavior often boils down to that old mantra: Monkey see, monkey do. Researchers are now learning how to harness that instinct to nudge us to go green."

So how can we in the home performance industry use peer pressure to motivate our next customer?

Will developments like the Home Energy Scorecard being introduced by Vice President Biden today, which allow homeowners to see how they compare to their neighbors, help or hinder?

http://online.wsj.com/article/SB10001424052748704575304575296243891...

Views: 5

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

ichko Ichko Rachev is now a member of Home Energy Pros
16 minutes ago
Marie Fuentes posted events
1 hour ago
Bud Poll replied to Chad Mcaulife's discussion BPI QCI Cert.
"I can't think of any test I've ever taken where I wasn't able to determine what I…"
18 hours ago
jerry gentile replied to Chad Mcaulife's discussion BPI QCI Cert.
"you are spot on my friend-- during the exam I said this is ridiculous--- I have bpi certs for…"
23 hours ago
Eric Kjelshus commented on Jeremy Begley's blog post The Home Envelope : Does it Really Matter in a Heat Loss Caculation
"IT all matters,  I lot of sealing,  A lot of air barrier.  A lot of "R" A…"
yesterday
Michael Dunseith posted a status
"BPI Infiltration and Duct leakage (IDL) Certified"
yesterday
Jeremy Begley posted a blog post
yesterday
Kim Burnett joined Sean Lintow Sr's group
Thumbnail

Best Practices (Residential)

Best Building, Retrofitting, or even Auditing Practices - what are they, what should change, what…See More
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service