According to the Wall Street Journal, it's one of the best ways.

"It isn't financial incentives. It isn't more information. It's guilt....Studies dating back at least three decades clearly show the power of social norms. We tend to ascribe our actions to more high-minded motives, or to practical concerns about money. But at its core, our behavior often boils down to that old mantra: Monkey see, monkey do. Researchers are now learning how to harness that instinct to nudge us to go green."

So how can we in the home performance industry use peer pressure to motivate our next customer?

Will developments like the Home Energy Scorecard being introduced by Vice President Biden today, which allow homeowners to see how they compare to their neighbors, help or hinder?

http://online.wsj.com/article/SB10001424052748704575304575296243891...

Views: 6

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Steve Last commented on Tom White's blog post Moving Forward with Home Performance
"Hopefully politicians seeking quick wins for the US economy will see home insulation improvements…"
5 hours ago
Steve Last posted a photo
5 hours ago
Judy Rachel replied to Dean Kirkland 's discussion Im looking for a blower door / duct blaster / manometer rental in So Cal
"You can borrow the equipment from the Tool Lending Library maintained by SoCalEdison.  This is…"
23 hours ago
Profile IconSteve Last, Paul J Anzalone Jr, Jon Traudt and 1 more joined Home Energy Pros
yesterday
Jamie Medlin replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Please let me know if the flowhood  still for sale. jmedlin@archonenergysolutions.com"
Friday
Jamie Medlin joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
Friday
Laurie DiDonato posted an event
Thumbnail

HERS Rater Training Discount: Register by 1/6/17 and Get $100 Off! at Energize CT Center, North Haven, CT

January 23, 2017 to February 3, 2017
Become a HERS Rater with the NEHERS Alliance!Online Component: January 23rd-February 3rd, 2017 -…See More
Friday
angela stanzione replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Yes, I do. Pictures are above. I have a newer fan, I have a frame in a case and I have panels."
Friday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service