We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 83

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Videos

  • Add Videos
  • View All

Latest Activity

jackie harsha added a discussion to the group Marketing Energy Efficiency
Thumbnail

Informative video about energy and its implications

Like many, I’ve been struggling with the differences between what consumers say and what they…See More
Friday
jackie harsha joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
Friday
Ajmain Azraf posted blog posts
Friday
Robert Post added a discussion to the group Job Board
Thumbnail

Hiring Residential BPI BA Energy Auditors In Philadelphia Area

Please reach me if interested and we can plan a call to discuss this opportunity. This is a full…See More
Friday
Robert Post joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
Friday
Gerald Shechter liked Quinn Korzeniecki's discussion BPI Supports Strong Consumer Protection in Residential PACE Financing Programs
Friday
John Fulton posted a photo

Roman Blinds For Living Room

Perfect Blinds to cover Long Window. Roman Blinds for your Drawing Room, Seating Space, Corner…
Friday
Robert Post posted a blog post

Hiring BPI BA Professionals in Philadelphia Area

Please reach me if interested and we can plan a call to discuss this opportunity. This is a full…See More
Thursday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service