We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 84

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Featured Forum Discussions

Too many BTU's. Too much horsepower?

Started by Steve in General Forum. Last reply by Walter Ahlgrim 23 hours ago. 3 Replies

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by Daniel James Grundy yesterday. 5 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by John Nicholas yesterday. 2 Replies

Strange IR Image

Started by Larry Nissman in General Forum. Last reply by Brad Cook Mar 9. 7 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Sarah OConnell posted a blog post

Crowdsourcing for Innovation

Share Your Ideas!Novel Building Envelope Design for Increased Thermal PerformanceIn 2014, more than…See More
11 hours ago
Colin de Paor is now a member of Home Energy Pros
13 hours ago
Walter Ahlgrim replied to Steve's discussion Too many BTU's. Too much horsepower?
"The 5 ton system you have is not 500 hp racecar engines they are 500 hp truck engines. The duct…"
23 hours ago
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"So I wanted to start with a basic who can help then go into more detail later. But yes find…"
yesterday
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"My tutor got back to me and while areas don't quite feel right a little to much assumptions…"
yesterday
Brennan Less replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"Daniel, I'm assuming you're trying to predict the airflows through the different openings…"
yesterday
Martin Newmark joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
John Nicholas replied to Brad Cook's discussion BDT with vermiculite in hollow CMU walls?
"If the drywall is in good shape, you should have little worries about the 50pa depressurization…"
yesterday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service