We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 55

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Brian Clavette added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

FLIR i-7 thermal imaging camera

Hi,I have a very lightly used FLIR 1-7 for sale.   i-7, serial # 60101-4267.  Full hard case and…See More
3 hours ago
Don Fitchett commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"True, for the smart consumer, the power savings should offset the additional power usage. For the…"
5 hours ago
Michael Dunseith posted an event

BPI Exams - All at Green Jobs Training Center

March 2, 2015 at 10am to March 31, 2015 at 2pm
Green Jobs Training Center is currently providing written and field exams for all of BPI…See More
5 hours ago
Michael Dunseith posted photos
6 hours ago
Dennis Heidner commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"Nice article. I am an electrical engineer, creating sensors for data collection and "possibly…"
6 hours ago
Chris Hunt commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"Hi Alan, You correctly identified a lot of the potential issues coming with the IOT or the…"
7 hours ago
Nicole Miller joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
9 hours ago
Avi Yashchin posted a video

CleanEdison: BPI Training

Avi Yashchin's former company, CleanEdison, provided education and training for those seeking clean jobs, These services included Exam Prep for Leadership in...
9 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service