We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 57

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Green Training USA posted events
38 minutes ago
Crosbey Archery posted a photo

Timber-Double-doors

This door is made and hand finished at Bradford workshops by skilled craftsmen.…
40 minutes ago
Green Training USA updated an event
Thumbnail

BPI CEU's - Online Anytime at Online

December 4, 2014 to December 3, 2015
Get All 30 BPI CEUAvoid BPI's Written Exams for Certification Renewal…See More
1 hour ago
David I. Shepherd-Gaw added a discussion to the group Job Board
Thumbnail

JOB: Energy Efficiency Specialist @ Cowlitz PUD

Primarily a position with a residential focus in a great community. Opportunities to expand your…See More
6 hours ago
David I. Shepherd-Gaw joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
6 hours ago
John Wilkerson posted a discussion

Aeroseal Machine for Sale

Hello All, We have an Aeroseal SmartSeal system (w/ compressor and plenty of leftover…See More
6 hours ago
Rob Buchanan commented on Jose Macho's blog post Why Don't Homeowners Spend Money on Energy Saving Upgrades??? Blame "Cognitive Biases"
"I think this is an interesting comparison, but I would also want to know whether similar surveys…"
14 hours ago
Bob Blanchette commented on Jose Macho's blog post Why Don't Homeowners Spend Money on Energy Saving Upgrades??? Blame "Cognitive Biases"
"The bigger problem is the way water is billed. Most of the charges are a fixed monthly amount that…"
14 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service