We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 44

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Kaushal Bharath Raju replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Wow...thank you so much for your response Alice! I really appreciate it. It is simply amazing all…"
11 minutes ago
Tom White's 3 videos were featured
41 minutes ago
Jim Gunshinan's blog post was featured
42 minutes ago
Sharon Block's 3 events were featured
42 minutes ago
Tom White posted videos
51 minutes ago
Linda Wigington replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Kaushal I just spent more than an hour on a detailed response and lost when I decided to check the…"
1 hour ago
Sharon Block posted events
1 hour ago
Alice La Pierre replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Hello Kaushal, I understand your predicament, as I also have a house in Berkeley that I wanted to…"
1 hour ago
Kaushal Bharath Raju replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Thanks Graham for that. It was also my belief that the cost difference between remodeling and doing…"
3 hours ago
Kaushal Bharath Raju replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Thanks Jim! I'll be sure to check that out."
3 hours ago
Jim Gunshinan replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Kaushal, My wife and I are doing something similar to our house in Walnut Creek (1951, 1,200 sf)…"
3 hours ago
Jim Gunshinan posted a blog post
3 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service