We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 84

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Featured Forum Discussions

Too many BTU's. Too much horsepower?

Started by Steve in General Forum. Last reply by Eric Kjelshus on Saturday. 4 Replies

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by Daniel James Grundy on Thursday. 5 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by John Nicholas on Thursday. 2 Replies

Strange IR Image

Started by Larry Nissman in General Forum. Last reply by Brad Cook Mar 9. 7 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Mike Rogers replied to Quinn Korzeniecki's discussion Don MacOdrum Receives BPI's 2017 Tony Woods Award and Four Others Inducted in to Hall of Fame in the group Building Performance Institute (BPI)
"Congratulations to Don! A deep thanks for the honor--and even more thanks to the many who've…"
10 hours ago
Mike Rogers joined Building Performance Institute's group
Thumbnail

Building Performance Institute (BPI)

BPI is the nation's premier standards development, quality assurance and credentialing organization…See More
10 hours ago
Horace Douglas Hunt, Jr. replied to eric anderson's discussion Energy auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Have you sold this or still interested in sales of this equipment?"
13 hours ago
Charles Maier is now a member of Home Energy Pros
22 hours ago
Derrick Brodanex joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Eric Kjelshus replied to Steve's discussion Too many BTU's. Too much horsepower?
"Its more about run time with high RH removing, than to large over sized AC unit, in houses.  …"
Saturday
Sarah OConnell posted a blog post

Crowdsourcing for Innovation

Share Your Ideas!Novel Building Envelope Design for Increased Thermal PerformanceIn 2014, more than…See More
Friday
Colin de Paor is now a member of Home Energy Pros
Friday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service