We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 85

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Forum Discussions

Investigating 3257KWH monthly usage issue.

Started by Brent Shapiro in General Forum. Last reply by John Nicholas 5 hours ago. 6 Replies

Earn 2 BPI CEUs by Blogging for BPI

Started by Quinn Korzeniecki in General Forum on Monday. 0 Replies

What made this chimney fall down?

Started by Eric Kjelshus in General Forum. Last reply by Eric Kjelshus Jun 15. 5 Replies

Studies on Home Energy Audit Energy Savings Potential?

Started by Julie Saporito in General Forum. Last reply by Danielle Sass Byrnett Jun 15. 5 Replies

Latest Activity

John Nicholas replied to Brent Shapiro's discussion Investigating 3257KWH monthly usage issue.
"Check out the DHW unit.  What temperature is the water entering and leaving the unit?…"
5 hours ago
Brent Shapiro replied to Brent Shapiro's discussion Investigating 3257KWH monthly usage issue.
"With regard to the outside lighting - zero outside lighting, in fact the lighting in the basement…"
8 hours ago
Green ID posted blog posts
8 hours ago
Rob Buchanan posted a discussion

Building envelope and mechanical interactive effects

Good afternoon everyone,I was reviewing some of the old BPI newsletters and noticed a…See More
12 hours ago

Photos

Loading…
  • Add Photos
  • View All

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service