We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 82

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Profile IconSteve Last, Paul J Anzalone Jr, Jon Traudt and 1 more joined Home Energy Pros
3 hours ago
Jamie Medlin replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Please let me know if the flowhood  still for sale. jmedlin@archonenergysolutions.com"
yesterday
Jamie Medlin joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Laurie DiDonato posted an event
Thumbnail

HERS Rater Training Discount: Register by 1/6/17 and Get $100 Off! at Energize CT Center, North Haven, CT

January 23, 2017 to February 3, 2017
Become a HERS Rater with the NEHERS Alliance!Online Component: January 23rd-February 3rd, 2017 -…See More
yesterday
angela stanzione replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Yes, I do. Pictures are above. I have a newer fan, I have a frame in a case and I have panels."
yesterday
Tom Phillips replied to Bruce Ceniceros's discussion How effective are whole house air cleaners?
"re: costs:  I suspect the added UV & PCO & ESP has a big price tag but no clear…"
yesterday
David Baerg replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Angela, Do you have any fans left?  Frames?  Panels? Thanks, Dave"
yesterday
Hannah Wood joined Leslie McDowell, BPI's group
Thumbnail

Building Performance Institute (BPI)

BPI is the nation's premier standards development, quality assurance and credentialing organization…See More
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service