We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 51

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Profile IconSteve Mohler, Victor Couto, Melvin Calahan and 2 more joined Home Energy Pros
46 minutes ago
Aaren Stewart posted a discussion

HVAC - Cooling and Heating Load Reduction

Common load reduction strategies include:      Tightening your building covering and adding…See More
3 hours ago
Kevin Jordan posted a photo
8 hours ago
Mike Burton joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
10 hours ago
Hal Skinner replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"Hi Tri,p Your 'Yard sign' comment caught my eye.  I work with a Radiant Barrier…"
10 hours ago
Profile IconEric Kjelshus and Trip Smith joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
13 hours ago
Bob Blanchette replied to Christopher Talarico's discussion Heating with Tankless Water Heater & Hydronic Air Handler vs. Gas Furnace
"When it costs the same price as 2 separate systems there is no juice regardless of how hard you…"
14 hours ago
j. west shared Christopher Morin's blog post on Facebook
19 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service