We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 74

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Empower Efficiency added a discussion to the group Job Board
Thumbnail

Position Opening: Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA)

Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA) Job Title: Local Community…See More
10 hours ago
Amber Vignieri posted a blog post

Elevate Energy Mythbusters: Windows & Attics Edition

This blog post is guest written by former staff member Eric Keeley.Great enthusiasm for home energy…See More
12 hours ago
Glen Gallo replied to Diane Chojnowski's discussion Poll: What is you favorite or most important home performance diagnostic or measurement tool?
"I agree with Ted. If I could bring just one piece of equipment it would be the blower door. It has…"
14 hours ago
Glen Gallo replied to Shaun 's discussion Commercial duct testing
"If above the ceiling tiles the wall is a finished assembly and there is insulation on or under the…"
14 hours ago
Tom White's video was featured

Combustion Appliance Zone Testing (CAZ) Made Easy (March 24, 2016)

Combustion Appliance Zone Testing (CAZ) Made Easy (March 24, 2016) -Gauge Fundamentals -Adapting to the new BPI standard -RESNET testing requirements -NFPA testing requirements -Best practices for best results
15 hours ago
Profile IconLaura Capps and Bret Abrams joined Home Energy Pros
yesterday
Olivia Taylor posted a blog post

5 Key Reasons Why Rooftop Solar Is Popular In The US

The rapid switch from traditional electricity to clean, economical and renewable solar energy is…See More
yesterday
Adam Swain posted a blog post

Top 5 Tips For Hiring A Crawl Space Contractor

A homes crawl space is one of the few places most homeowners try to avoid at all cost, and for good…See More
Wednesday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service