We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 51

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Hal Skinner replied to Hal Skinner's discussion The 'Touchy - Feely' sales pitch. in the group Radiant Control Coatings
"The 2nd bestsales tool I ever came up with.  aI will be happy to send anyone a test strip like…"
6 hours ago
Patrick Michaelyan joined Hal Skinner's group
Thumbnail

Radiant Control Coatings

A group where people who work with radiant control coatings can share their success stories and let…See More
8 hours ago
Joseph Lamy posted a blog post

After 70 years on the fence, knotty LED light fixtures hide the Ductless in splendor

After the first week, the ductless heat pump and I became so close that could never even think of…See More
11 hours ago
Profile IconHome Energy Pros now has Member Map
12 hours ago
Profile IconLaura Spencer and Ann Griffin joined Home Energy Pros
12 hours ago
Tom White posted a video

The Animals Save the Planet - Energy Efficient Penguin

"Energy saving bulbs use one fifth of the energy of ordinary bulbs." Help the animals save their planet and ours, use energy saving bulbs! http://fartingcow....
16 hours ago
Laurie DiDonato posted an event
Thumbnail

Hybrid HERS Rater Training at Online + Manchester, NH or Berlin, CT

September 22, 2014 at 9pm to October 10, 2014 at 7pm
Online Component- September 29th-October 10thChoose from 2 Classroom Sessions: October 27-30 –…See More
19 hours ago
William Reid replied to James White's discussion What happened to Home Energy Pro's website?
"It appears that a Plugin called HTTPS Everywhere was stopping some of the content in my case."
19 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service