We have been trying many methods to create volume in our business and have not found a good solid niche or method yet.  I am wondering if there are any Energy Pros who are doing a good volume and if they are willing to give some tips?

We have tried focused marketing on:

  • Homeowners
  • Builders
  • HVAC companies (many are our competition)
  • Real Estate brokers & agents
  • Mortgage bankers

The niche that has been most profitable so far is oddly enough -the builders!  New construction here in our area is still very low but builders are looking for advantages that will set their homes apart from the old housing stock. 

I would like to find ways to create more volume... Any ideas???

Tags: advertising, marketing, selling

Views: 56

Reply to This

Replies to This Discussion

Hi Jim - I suspect you'll find some gems in our "Marketing Energy Efficiency" Group.

I have heard Mike Gorman speak at ACI a number of times. Many of his ideas such as speaking at the local Chamber of Commerce, Lions Club or similar groups, join local networking groups are quite 'old fashioned', but still relevant (social media roots). He has so many good ideas in his presentation that hearing him is worth the price of admission to any conference.

I think that in today's climate, creating volume will take a multi-prong approach, from creating a facebook page (get your kids involved and make them earn their allowances) to keeping an email list of clients with occasional offers for sending business your way.

 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Rick Karg replied to Carly@AirCycler's discussion The (Small) Cost of Ventilation Without Recovery
"As a member of the ASHRAE 62.2 committee (and president of Residential Energy Dynamics, the author…"
15 hours ago
Bradford E. White replied to Elizabeth Guinn's discussion ERV in need of backflow preventer.
"I would use an in-line backdraft damper such as Artis Industries or the ones made by Fantech and…"
yesterday
Kim Tanner posted a video

Wireless Air Leakage Testing

This webinar will discuss the use of WiFi technology to conduct and document blower door and duct leakage tests for compliance with local energy codes. The s...
yesterday
Profile IconPerry Grossman, Daniel Pate and Ottawa Furnace Filters joined Home Energy Pros
yesterday
Kirsten Richnavsky added a discussion to the group Building Performance Institute (BPI)
Thumbnail

Breaking the link between unhealthy homes and unhealthy kids

Listen in on IAQ Radio to a discussion on reducing the household triggers that cause asthmaattacks…See More
yesterday
Kirsten Richnavsky posted a discussion

Breaking the link between unhealthy homes and unhealthy kids

Listen in on IAQ Radio to a discussion on reducing the household triggers that cause asthmaattacks…See More
yesterday
Kim Tanner posted events
yesterday
Ottawa Furnace Filters posted a blog post

Some Useful Information about Furnace Air Filters

There is not much we can do about the air pollution outside of a house in Ottawa, Canada, but we…See More
yesterday

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service