do you mean this one:
Thanks. It's not the study I was thinking of but it's still a great resource.
I am uploading some files for your review, these research papers give you a broad perspective on Consumer Behavior as regards to Energy Efficiency; hope it helps!
I work in Marketing & Sales of RE projects; if you need any assistance please reach out to me on Bijou.Lulla@yoursolarsalesman.com
I have to market to my own data base. One hot spot is LP gas prices -- its just under $5 gal. running adds in papers is a waste of cash $780 lead call. I have some luck with web pages, $34 lead call. Yellow pages hits on $350 a lead yr around.
Thanks Eric for sharing your lead strategies; which web pages do you generally use for lead gen, what budget do you allocate every month for lead gen and what is the conversion ratio that you achieve.
Am setting up a lead gen site myself and am curious to understand how SMB's like yourself invest in leads.
Thank-you and have a wonderful day!
I spend $500 mo just on WEB things. 2% of gross total for just keeping the same if you need to grow then up to 8% of gross, Some feel if not 15% growth rate then will die. Pay for click works but can spend $100 day easy. Pay for click need a watch dog so to match need to want and take out extra non paying calls, if not its all gone very quickly.
You might want to contact Nate Adams, ESHP Ohio. He has a marketing strategy that provides a steady stream of leads he converts to $750 comprehensive assessment/tailored workscope/detailed specification clients.
Projects from this approach tend to be in the $10-$30k range.
Hi Dimitri, the Greater Cincinnati Energy Alliance invested in a Market Study conducted by the American Council for an Energy-Efficient Economy and the University of Cincinnati Economics Center to highlight the projected impact of the Energy Alliance’s programs in the Greater Cincinnati region (including Northern Kentucky), which might have some good information.
The full report:
It's great to look through the other replies here too - good stuff.