In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 691

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Hal Skinner added a discussion to the group HVAC
Thumbnail

Old ductwork efficiency file

Allison,found the attached file on ductwork efficiency on an old CD I made.  Its definitely dated. …See More
18 minutes ago
Hal Skinner posted a discussion

What an RCC can do with no R- insulation in the walls.

I have had a handful of folks on this forum tell me, in effect,  that an RCC can do a very good job…See More
1 hour ago
Trip Smith posted a discussion

Where to spend my marketing dollars?

Hey everyone, I'm a new home performance company owner. (Originally a general contractor who is…See More
2 hours ago
Profile IconManuel Gutierrez, Chris Baker, Sharon Cannizzo and 1 more joined Home Energy Pros
4 hours ago
Kevin Jordan replied to Kevin Jordan's discussion air infiltration total
"thanks.  but it was just an illustration of a hole 2x2 with money going out of that…"
6 hours ago
Tom White posted a video

Adaptive Thermostats Demonstration Results Installed at UC Davis 6/26/2014

In buildings where variations in occupancy would fool a standard programmable thermostat, new adaptive thermostats have potential for significant energy savi...
9 hours ago
Hal Skinner's discussion was featured

Has Lead Based Paint ever stopped you on an energy upgrade?

In the process of determining all the different things that a home energy rater suggests to a…See More
10 hours ago
George Kopf's 2 discussions were featured
10 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service