In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 820

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Rob Madden, Solar Home Broker replied to Rob Madden, Solar Home Broker's discussion Indoor Air Quality Monitors and Meters
"Awesome respnose...thanks for your insight!"
12 hours ago
Zane Goff replied to Rob Madden, Solar Home Broker's discussion Indoor Air Quality Monitors and Meters
"We use the air advice quick test device and I'd recommend it for the depth of home…"
13 hours ago
Amber Vignieri posted a status
"#Solar does WHAT?! #SunShot busts myths aboutt #SolarRealEstate http://energy.gov/eere/articles/5-common-myths-about-residential-solar"
14 hours ago
Profile Iconnaryking, Rob Hoehn, Hannah Wood and 2 more joined Home Energy Pros
16 hours ago
Chris Laumer-Giddens posted a blog post

Building with Rocks, Rocks. Check out the Drying Potential

Building with Rocks, Rocks! Check out the Drying Potential.Check this out! This 24" x 48" x 2"…See More
20 hours ago
Evan Mills's blog post was featured

Looking Back and Looking Forward: Home Energy Pros at 5 and 5000

Over the past five years, the Home Energy Pros social network has grown from a twinkle in our eyes…See More
yesterday
Eve Dunham joined Diane Chojnowski's group
Thumbnail

News & Announcements

Share your news and announcements with the community in this group.To post news or an announcement,…See More
yesterday
Eve Dunham joined Tom White's group
Thumbnail

Weatherization

Share your concerns and successes as a weatherization professional, or information for this…See More
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service