In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 842

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Videos

  • Add Videos
  • View All

Latest Activity

Profile IconJeffery Liang and Ellen Phillips Soroka joined Home Energy Pros
19 hours ago
Charles Cormany added a discussion to the group Job Board
Thumbnail

Energy Efficiency Incentive Program Manager - Efficiency First California (Berkeley)

Position Title: Program Manager Terms: Full time, available immediatelyAbout Efficiency First…See More
yesterday
Charles Cormany joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
yesterday
Linda Wigington liked Home Energy Magazine's blog post Art Rosenfeld's Legacy
yesterday
terry nordbye added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Combustion anaylizer Testo 310

This little beauty only has a few hours on it. Almost brand new in box.Sell: $350.Terry 415 669…See More
yesterday
Barbara Smith's video was featured

Indiana HCA...On Location - Celebrating 40 Years of the Weatherization Assistance Program (WAP)

The Indiana Housing and Community Development Authority (IHCDA) interviewed two clients of Weatherization Assistance Program (WAP). Both homes were weatheriz...
yesterday
Home Energy Magazine's blog post was featured
Wednesday
Profile IconEfficiency First California and Kevin Daly joined Home Energy Pros
Wednesday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service