In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 707

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Shashank Kirloskar posted a blog post

Important Facts about Solar Energy

“I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait…See More
6 hours ago
reflintorm replied to Dennis McCarthy's discussion Solid state lighting - saves lives- and it improves life .
"In my observation, In most of the lightning appliances led bulbs are used because of their…"
6 hours ago
Chad Mcaulife posted photos
14 hours ago
Bob Blanchette commented on Jeremy Begley's blog post The Home Envelope : Does it Really Matter in a Heat Loss Calculation
"Infiltration makes a HUGE difference. Look at the heat loads on a windy day vs. a calm one. On a…"
14 hours ago
Bob Blanchette commented on Everblue's blog post Poor HVAC Installation Leads to Increased Energy Use
"That explains a LOT of why HVAC system continue to be sized by the same "rule of thumb"…"
15 hours ago
Profile IconChristian Asdal and Shashank Kirloskar joined Home Energy Pros
15 hours ago
Don Fitchett shared their video on Digg
16 hours ago
Don Fitchett shared their video on StumbleUpon
16 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service