In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 842

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Featured Forum Discussions

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by William H Nickerson yesterday. 2 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by Sean Lintow Sr Mar 15. 1 Reply

Strange IR Image

Started by Larry Nissman in General Forum. Last reply by Brad Cook Mar 9. 7 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Steve posted a discussion

Too many BTU's. Too much horsepower?

I have a 20 year old house with a 2 1/2 ton A/C for the lower floor and a 1 1/2 ton A/C for the…See More
8 hours ago
Profile IconSteve, Beth Edwards, Derrick Brodanex and 1 more joined Home Energy Pros
8 hours ago
Jill Lindman posted an event

High Performance Mechanicals for Houses That Work at Tacoma Power

May 25, 2017 from 8:30am to 4:30pm
High Performance Mechanical Systems for Houses That Work is a mid-level, full day seminar geared…See More
8 hours ago
Home Energy Magazine posted videos
10 hours ago
Diane Chojnowski posted events
yesterday
Richard Drohan liked eric anderson's discussion Energy auditing equipment for sale
yesterday
Richard Drohan replied to Jeffrey Anthony's discussion Blower Door Kits in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Please send pictures to rickdrohan@gmail.com.  thanks"
yesterday
Richard Drohan joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service