In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 840

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Videos

  • Add Videos
  • View All

Latest Activity

Brad Cook replied to Jim Tenhundfeld's discussion LED's and motion sensors
"I don't know what it stands for. See RAB.com"
8 hours ago
Jim Tenhundfeld replied to Jim Tenhundfeld's discussion LED's and motion sensors
"That makes sense since the same thing happened with dimmable CFL's.  I have never heard…"
9 hours ago
Brad Cook replied to Jim Tenhundfeld's discussion LED's and motion sensors
"My first thought is whether the motion sensor and/or the LED lamp is a cheap one. I had so many…"
18 hours ago
John Wagner joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Home Energy Magazine posted a blog post
yesterday
Jim Tenhundfeld posted a discussion

LED's and motion sensors

When completing an audit, a customer told me that when he installed a LED lamp in his outdoor…See More
yesterday
Barbara Smith posted videos
Thursday
CharlieK posted a discussion

Eco-Cottage Program Applauded By Housing Groups, Suppliers & Lenders

AmeriSus a leading player in the eco-kit home business kicked off a new program on MLK-day which…See More
Thursday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service