In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 825

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Rosie Smith replied to edward knight's discussion Minneapolis duct blaster for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Edward...is this equipment still available?? Thanks, Rosie Smith Fresno,…"
yesterday
Rosie Smith joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Jim Gunshinan liked Tom White's discussion Home Energy Reader Survey
yesterday
Tom White posted a discussion

Home Energy Reader Survey

Home Energy wants to serve you better.  Please …See More
Monday
George Matthews's event was featured

Proof is Possible Tour by the Home Performance Workshop at Truitt and White Lumber Conference Room

October 7, 2016 from 9am to 1pm
Building Energy Performance Testing is sponsoring the Proof is Possible Tour to come to the San…See More
Monday
Profile IconAshley Noreuil, Fred Smith and Peter Moncada joined Home Energy Pros
Monday
George Matthews commented on George Matthews's event Proof is Possible Tour by the Home Performance Workshop
"Here is the flyer for the Advanced Techniques and Tools in Home Performance Friday October 7th at…"
Sunday
George Matthews posted an event

Proof is Possible Tour by the Home Performance Workshop at Truitt and White Lumber Conference Room

October 7, 2016 from 9am to 1pm
Building Energy Performance Testing is sponsoring the Proof is Possible Tour to come to the San…See More
Sunday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service