In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 664

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Tim Reynolds replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"I was wondering if you would sell the pressure pan by itself and for how much? Thanks -Tim"
7 hours ago
Profile IconTim Reynolds and angela hines joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
7 hours ago
Profile IconAllen Rathey, Kevin Love, Shannon Kahl and 1 more joined Home Energy Pros
7 hours ago
angela hines replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"What is the price for them together? What is the price just for the blower door set?"
yesterday
Alan Gindt replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Yes"
yesterday
Anna Jursik's blog post was featured
yesterday
Everblue posted a status
"New Energy Auditor Jobs posted on our Massachusetts Job Board! Check them out: http://www.everblue.edu/hiring/job-board/massachusetts"
yesterday
Everblue posted events
yesterday
angela hines replied to Brooke Ingram's discussion 3 full sets of testing equipment available for sale! in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi is the Minneapolis blower door set still available?"
yesterday
angela hines replied to David Allen's discussion Like new! Great Deal! Minneapolis Blower Door system, Duct Blaster and Flir i-7 Infrared Camera for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"I am interested in the blower door and camera. Are they still available? If so i will buy. Please…"
yesterday
angela hines replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Is this still for sale? I am interested and would want to buy."
yesterday
Anna Jursik posted a blog post
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service