In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 813

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Diane Chojnowski commented on Chris Dorsi's blog post My Favorite Announcement of the Year
"Congratulations Michelle Nochisaki and Ed Matos!  "
37 minutes ago
Chris Dorsi's blog post was featured

My Favorite Announcement of the Year

Each year, Habitat X engages in…See More
38 minutes ago
Sydney G. Roberts commented on Tom White's video
Thumbnail

Building Science Insights -- To Vent or Not to Vent

"R Higgins, you can insulate exterior with with foam board or nailbase when you reroof and then…"
53 minutes ago
Steven Lefler posted a status
10 hours ago
Ryan T De La Rosa is now a member of Home Energy Pros
11 hours ago
Chris Dorsi posted a blog post

My Favorite Announcement of the Year

Each year, Habitat X engages in…See More
12 hours ago
R Higgins replied to Energy Wise Solutions's discussion No Utility Homes, Are we ready to start building Homes that are not connected to traditional utilities ?
"First off, check the laws in your area.  Drought prone areas often prohibit on site collection…"
20 hours ago
R Higgins commented on Tom White's video
Thumbnail

Building Science Insights -- To Vent or Not to Vent

"Great lecture, kept thinking, but what about existing buildings.  Too little room at eaves for…"
20 hours ago

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service