In the discussion "Transforming Existing Buildings Through New Media: An Idea Exchange." the question of using Groupon or other couponing sites like Living Social came up. Consumers of the products are often looking for new products and services they might not otherwise try like an energy audit (my sister in law tried a pole dancing class with a few friends). If you use Groupon to sell an energy audit, it basically means you're going to give away they audit and hope to get paid back on the retrofit work on the backend if the customer follows through.

 

Has any tried social couponing? Any suggestions?

Views: 700

Reply to This

Replies to This Discussion

I have a friend in a complete unrelated industry (waxing, aesthetician, etc.) who's used Groupon before.  What she discovered, and what I feel like I hear from outside our industry, is that the people who tend to pounce on these social coupons are often bottom feeders (not always but a lot of the time).  It's not a super way to build repeat business, but it can be a punch to the bottom line if your business needs that.  

 

'Sounds like that was your experience, Theresa.  People in it for the quick discount, but not for the long haul (or bigger expenses).

I totally agree. 

 

I personally like Groupon for deals on museums, eating out,etc., but as far a big ticket items it is not there. Groupon, in my opinion is aimed at the younger crowd and their android app allows you to instantly find deals and use them the same day. 

Energy audits are not in the same category. I was told about 3 months ago that Groupon is looking at specifically offering products for homes and homeowners.  At this point that is not their target group.  It is a much broader group and more "social" - going out, dining out, fitness, etc...

Thanks for all the input! 

 


 

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Michael Dunseith posted a photo

http://www.prattcenter.net/energy-champions-launch-party

Senator Kevin Parker poses with Pratt Center's Green Jobs Green New York Project Coordinator Elana…
4 hours ago
Michael Dunseith posted a status
5 hours ago
Rob Madden, Solar Home Broker posted a blog post

Phoenix 3rd Quarter Solar Resale Statistics Continue to Impress

Phoenix solar home sales were up during the third quarter of 2014, including the resale of homes…See More
21 hours ago
Everblue posted a status
"Green job alert! Energy Auditor in Baltimore, MD with Advanced Green Home Solutions. Check it out: http://bit.ly/1xhQuXO"
22 hours ago
Chris Clay replied to Isaiah Borel's discussion Blown Cellulose VS Blown Fiberglass in the Attic
"The Cold Climate Housing Research Center in Fairbanks, AK has alot of information about this…"
23 hours ago
Richard L. Sanderson replied to Bud Poll's discussion Inconsistant Local Authority
"Bud: I like the idea of a third party review board. My own experience in local government is that…"
yesterday
Matthew Lutz commented on Kaplan Clean Tech's blog post The Difference Between Home Inspection and Energy Auditing [Infographic]
"I would have to agree with Steve on this.  I am a Certified Energy Manager and have performed…"
yesterday
Matthew Lutz joined Diane Chojnowski's group
Thumbnail

Hall of Shame

In this group, members share an array of images from the field, showing the kinds of issues…See More
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service