As you may have heard, Google+ (Google's equivalent to Facebook) recently merged with Google Places (it's local search product).  This represents a significant change in the world of online marketing, as local search and social media are coming much closer together.  For some good background and analysis, check out http://www.energycircle.com/blog/2012/06/20/what-home-performance-b....

What I'm curious about is how everyone is adjusting?  What has been your experience in making the switch?  Challenges?  New marketing opportunities?  Are home energy pros even using Google+?  Although not as widely used as Facebook, Google + still has over 90 million users, so there's got to be some value there!

Tags: Google, Google+, Local, Marketing, Media, Online, Places, Social

Views: 147

Reply to This

Replies to This Discussion

Just created a listing for my company. We'll see where this takes us...

Home Energy Saver has a Google+ page and two Facebook pages (One for consumers and one for home professionals.) We've nurtured the Facebook page quite a bit over the last two years and now have over 3200 members on the consumer side and 631 on the pro side. We see a lot of business to business connections on Google+ which is good for spreading the word about energy efficiency. But, it's slower going on that platform...

For anyone who is interested, we put up a recorded webinar on Google + Local two weeks ago.  You can check it out at http://www.energycircle.com/pro.  Enjoy!

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Kevin Jordan posted photos
3 hours ago
Susan E. Buchan's event was featured

EEBA Excellence in Building Conference at Doubletree Union Station Hotel

September 23, 2014 at 8am to September 25, 2014 at 2pm
19 hours ago
Susan E. Buchan posted an event

EEBA Excellence in Building Conference at Doubletree Union Station Hotel

September 23, 2014 at 8am to September 25, 2014 at 2pm
20 hours ago
Rem Husted replied to Andy Gostisha's discussion Disguising Ductless Heat Pump Units
"I think most consumers wouldn't want a big box called a refrigerator or a stove or…"
20 hours ago
Scott Katznelson replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"You know those maps you can find for energy code climate zone specific reference.  That's…"
21 hours ago
JEFFREY M HUGO, CBO replied to Richard Beyer's discussion Sprinkler Mandate Debated.. What do you think should be done?
"Fire sprinklers operate when the fires are small. Typically it only takes approx 20 gallons per…"
21 hours ago
Scott Katznelson replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"Thanks.  That's the best source I've yet found, and maybe the best that's out…"
21 hours ago
Diane Chojnowski replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"I posted the question on HEP's facebook page and Bill Spohn commented: Try…"
22 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service