As you may have heard, Google+ (Google's equivalent to Facebook) recently merged with Google Places (it's local search product).  This represents a significant change in the world of online marketing, as local search and social media are coming much closer together.  For some good background and analysis, check out

What I'm curious about is how everyone is adjusting?  What has been your experience in making the switch?  Challenges?  New marketing opportunities?  Are home energy pros even using Google+?  Although not as widely used as Facebook, Google + still has over 90 million users, so there's got to be some value there!

Tags: Google, Google+, Local, Marketing, Media, Online, Places, Social

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Just created a listing for my company. We'll see where this takes us...

Home Energy Saver has a Google+ page and two Facebook pages (One for consumers and one for home professionals.) We've nurtured the Facebook page quite a bit over the last two years and now have over 3200 members on the consumer side and 631 on the pro side. We see a lot of business to business connections on Google+ which is good for spreading the word about energy efficiency. But, it's slower going on that platform...

For anyone who is interested, we put up a recorded webinar on Google + Local two weeks ago.  You can check it out at  Enjoy!


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Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

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