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Google+ Local: New Marketing Opportunity?
As you may have heard, Google+ (Google's equivalent to Facebook) recently merged with Google Places (it's local search product). This represents a significant change in the world of online marketing, as local search and social media are coming much closer together. For some good background and analysis, check out http://www.energycircle.com/blog/2012/06/20/what-home-performance-b....
What I'm curious about is how everyone is adjusting? What has been your experience in making the switch? Challenges? New marketing opportunities? Are home energy pros even using Google+? Although not as widely used as Facebook, Google + still has over 90 million users, so there's got to be some value there!
Tags: Google, Google+, Local, Marketing, Media, Online, Places, Social
Views: 117
Replies to This Discussion
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Permalink Reply by Patrick Michaelyan on -
Just created a listing for my company. We'll see where this takes us...
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Permalink Reply by Diane Chojnowski on -
Home Energy Saver has a Google+ page and two Facebook pages (One for consumers and one for home professionals.) We've nurtured the Facebook page quite a bit over the last two years and now have over 3200 members on the consumer side and 631 on the pro side. We see a lot of business to business connections on Google+ which is good for spreading the word about energy efficiency. But, it's slower going on that platform...
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Permalink Reply by Johnny Ritzo on -
For anyone who is interested, we put up a recorded webinar on Google + Local two weeks ago. You can check it out at http://www.energycircle.com/pro. Enjoy!
Home Energy Pros
Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and brought to you in partnership with Home Energy magazine.
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