As you may have heard, Google+ (Google's equivalent to Facebook) recently merged with Google Places (it's local search product).  This represents a significant change in the world of online marketing, as local search and social media are coming much closer together.  For some good background and analysis, check out

What I'm curious about is how everyone is adjusting?  What has been your experience in making the switch?  Challenges?  New marketing opportunities?  Are home energy pros even using Google+?  Although not as widely used as Facebook, Google + still has over 90 million users, so there's got to be some value there!

Tags: Google, Google+, Local, Marketing, Media, Online, Places, Social

Views: 162

Reply to This

Replies to This Discussion

Just created a listing for my company. We'll see where this takes us...

Home Energy Saver has a Google+ page and two Facebook pages (One for consumers and one for home professionals.) We've nurtured the Facebook page quite a bit over the last two years and now have over 3200 members on the consumer side and 631 on the pro side. We see a lot of business to business connections on Google+ which is good for spreading the word about energy efficiency. But, it's slower going on that platform...

For anyone who is interested, we put up a recorded webinar on Google + Local two weeks ago.  You can check it out at  Enjoy!


Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

David Byrnes's blog post was featured

Top 6 things to watch out for when building a new home and how builders are still cutting corners with energy efficiency

Even though it seems like all the new home builders are touting how energy efficient their homes…See More
34 minutes ago
Diane Chojnowski's discussion was featured

Incentives & financing options for home energy upgrades

DOE's has a useful database of incentives and financing options for home energy…See More
35 minutes ago
Tom White's video was featured

Coping with Comfort Complaints: Top Causes, Investigation Methods, and Solutions

This one-hour webinar features Arlan Burdick and Andrew Poerschke talking about comfort complaints in well-built homes.
3 hours ago
Profile IconBob Lytle, Edward Burns, Nina Baird and 3 more joined Home Energy Pros
3 hours ago
Eric Kjelshus commented on Chris Laumer-Giddens's blog post Sparky Doubled the Air Leakage in this Home!
"What if after the building is sealed and tested.   The trades man would have to reseal all…"
15 hours ago
Colin Genge posted events
17 hours ago
David Downard replied to David Downard's discussion Blower Door for Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Price is $1700. "
18 hours ago
David Downard added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase

Blower Door for Sale

MINNEAPOLIS BLOWER DOOR Complete system with DG700 Like new, its been used about 6…See More
18 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service