BPI is partnering with the Better Business Bureau to educate consumers on home performance energy upgrades. In conjunction with BBB's education initiative, BPI is also launching a targeted consumer marketing campaign. The campaign includes enhanced online marketing with support from a Google Ads grant and an upgraded BPI website set to launch in April 2014.

These programs are poised to give a boost to the industry and add value to BPI certifications. See the press release for more information: http://www.bpi.org/news_expansion.aspx?selectedID=1644

Tags: BPI, marketing

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