The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Event Details

The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Time: December 6, 2011 from 3pm to 4pm
Location: Online
Website or Map:…
Event Type: webinar
Organized By: Andrew Navolio
Latest Activity: Nov 22, 2011

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Event Description

Join MEEA as we present our first webinar in a series of online educational events addressing how energy efficiency is being marketed in the Midwest.

Presenters for this webinar will be:
Andrea Minniear, Senior Project Manager - Communications, with the Energy Center of Wisconsin
Matthew Burks, Senior Product Manager with E Source
Drew Navolio, Membership and Marketing, with the Midwest Energy Efficiency Alliance

We will take a holistic look at how social media impacts the regional and national perception of EE. We will also discuss how energy efficiency is effectively marketed by and to utilities and explore the role non-profits are playing to market a coherent message for EE to help change energy behavior.

We will discuss various best practices and hope you will attend with the intent of not only learning about how to better focus your firm’s messaging on efficiency, but to also share any insights of your own.

Who should attend?
Anyone in your marketing department and those interested in learning and sharing about EE marketing.



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