The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Event Details

The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Time: December 6, 2011 from 3pm to 4pm
Location: Online
Website or Map:…
Event Type: webinar
Organized By: Andrew Navolio
Latest Activity: Nov 22, 2011

Export to Outlook or iCal (.ics)

Event Description

Join MEEA as we present our first webinar in a series of online educational events addressing how energy efficiency is being marketed in the Midwest.

Presenters for this webinar will be:
Andrea Minniear, Senior Project Manager - Communications, with the Energy Center of Wisconsin
Matthew Burks, Senior Product Manager with E Source
Drew Navolio, Membership and Marketing, with the Midwest Energy Efficiency Alliance

We will take a holistic look at how social media impacts the regional and national perception of EE. We will also discuss how energy efficiency is effectively marketed by and to utilities and explore the role non-profits are playing to market a coherent message for EE to help change energy behavior.

We will discuss various best practices and hope you will attend with the intent of not only learning about how to better focus your firm’s messaging on efficiency, but to also share any insights of your own.

Who should attend?
Anyone in your marketing department and those interested in learning and sharing about EE marketing.



Comment Wall


RSVP for The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities to add comments!

Join Home Energy Pros

Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Rob Madden, Solar Home Broker posted a blog post

Phoenix 3rd Quarter Solar Resale Statistics Continue to Impress

Phoenix solar home sales were up during the third quarter of 2014, including the resale of homes…See More
10 hours ago
Everblue posted a status
"Green job alert! Energy Auditor in Baltimore, MD with Advanced Green Home Solutions. Check it out:"
11 hours ago
Chris Clay replied to Isaiah Borel's discussion Blown Cellulose VS Blown Fiberglass in the Attic
"The Cold Climate Housing Research Center in Fairbanks, AK has alot of information about this…"
12 hours ago
Richard L. Sanderson replied to Bud Poll's discussion Inconsistant Local Authority
"Bud: I like the idea of a third party review board. My own experience in local government is that…"
19 hours ago
Matthew Lutz commented on Kaplan Clean Tech's blog post The Difference Between Home Inspection and Energy Auditing [Infographic]
"I would have to agree with Steve on this.  I am a Certified Energy Manager and have performed…"
Matthew Lutz joined Diane Chojnowski's group

Hall of Shame

In this group, members share an array of images from the field, showing the kinds of issues…See More
Matthew Lutz replied to Kari Sauder's discussion Easy Water Heater Venting in the group Hall of Shame
"I have been in the HVAC trade since 1986. I have recently completed a Home or Real Estate…"
Susan E. Buchan posted an event

EEBA Houses That Work at Hilton Asheville Biltmore Park

November 3, 2014 from 8am to 4:30pm
Registration: 8:00 amSession: 8:30 am to 4:30 pmWorkshop Covers:Introduction to EEBA and its…See More

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service