The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Event Details

The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities

Time: December 6, 2011 from 3pm to 4pm
Location: Online
Website or Map: https://www3.gotomeeting.com/…
Event Type: webinar
Organized By: Andrew Navolio
Latest Activity: Nov 22, 2011

Export to Outlook or iCal (.ics)

Event Description

Join MEEA as we present our first webinar in a series of online educational events addressing how energy efficiency is being marketed in the Midwest.

Presenters for this webinar will be:
Andrea Minniear, Senior Project Manager - Communications, with the Energy Center of Wisconsin
Matthew Burks, Senior Product Manager with E Source
Drew Navolio, Membership and Marketing, with the Midwest Energy Efficiency Alliance

We will take a holistic look at how social media impacts the regional and national perception of EE. We will also discuss how energy efficiency is effectively marketed by and to utilities and explore the role non-profits are playing to market a coherent message for EE to help change energy behavior.

We will discuss various best practices and hope you will attend with the intent of not only learning about how to better focus your firm’s messaging on efficiency, but to also share any insights of your own.

Who should attend?
Anyone in your marketing department and those interested in learning and sharing about EE marketing.

 

Register:

https://www3.gotomeeting.com/register/410404062

Comment Wall

Comment

RSVP for The Marketing of Energy Efficiency: Social Media, Online Education, and Communicating with Utilities to add comments!

Join Home Energy Pros

Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Bob Blanchette replied to w d's discussion Managing Solar Energy
"Look into passive solar heating. The south windows have enough overhang that the windows are shaded…"
11 hours ago
Steve Waclo commented on Kaplan Clean Tech's blog post The Difference Between Home Inspection and Energy Auditing [Infographic]
"Excellent graphic summary but I don't agree Home Inspectors also check energy use. I believe…"
yesterday
Steve Waclo replied to Linda Wigington's discussion Low-cost electricity monitoring: Accuracy & Applications in the group 1000 Home Challenge
""The problem with plug in energy testers is they miss most of a typical homes energy use. 240v…"
yesterday
w d posted a discussion

Managing Solar Energy

What's the state of the art on managing solar energy (esp. at the home)?There's surely no…See More
yesterday
Bud Poll posted a discussion

Inconsistant Local Authotity

It becomes frustrating to give people modern advice and then have to backtrack and tell them to do…See More
yesterday
Morgan Hunter replied to Isaiah Borel's discussion Blown Cellulose VS Blown Fiberglass in the Attic
"Up here In Canada Fibreglass wins hands down for heat loss! Check back 5, 10 & 20 years later…"
yesterday
Bob Blanchette replied to Linda Wigington's discussion Low-cost electricity monitoring: Accuracy & Applications in the group 1000 Home Challenge
"The problem with plug in energy testers is they miss most of a typical homes energy use. 240v…"
Saturday
Bob Blanchette joined David Eggleton's group
Thumbnail

1000 Home Challenge

Linda Wigington distinguished between deep retrofits & deep energy reductions, thus expanding…See More
Saturday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service