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UID:6069565:Event:83621
DTSTAMP:20130518T210553Z
SUMMARY:Partnering for Program Success with Marketing Agencies and Res
 earch Firms
DESCRIPTION:Learn how utility and government program managers are coll
 aborating with marketing account executives to better understand and m
 otivate homeowners to take action.  Explore straightforward informati
 on about partnering strategies and tactics from leading marketing agen
 cies.\nThis webinar will offer candid insights on:\n\nProgram messagin
 g best practices based  on in-depth homeowner and market studies cond
 ucted in New York, Nevada and nationwide\nUtilizing your own research 
 findings  when designing your program's next messaging campaign\nFund
 amental messages for motivating and dissuading homeowners\nHow to equi
 p contractors with the right marketing tools that increase sales and c
 omplete jobs\nTargeting particular demographics through distinctive me
 ssaging\n\nWho should attend: Energy and water utility and state/local
  government staff who design and implement programs that encourage hom
 eowners to make energy/water efficiency and renewable energy improveme
 nts.\nGift Bag: Registrants receive free access to archived presentati
 ons from the Utility Energy Forum and New York Contractor Exchange.  
 The 32nd Utility Energy Forum will be presented from May 9-11 in Tahoe
  City, California. The New York Contractor Exchange will be presented 
 on May 15-16 in Buffalo and May 17-18 in Long Island.\nNo need to trav
 el! Learn at your computer! As easy as a conference call! Your EGIA Le
 adership Academy Web Exchange registration includes one phone line (or
  Voice-Over-Internet) connection plus a web link to the presentations.
  You are welcome to use the phone connection on a speaker phone and pr
 oject the Web Exchange in a conference room so an unlimited number of 
 your associates may participate. After the event, you will receive a l
 ink to the archived Web Exchange with unlimited access to presentation
  slides with an audio recording of the presenters and question-and-ans
 wer discussion.\nCan't participate on this date/time? No problem, regi
 ster anyway, participate live with those from your organization who ca
 n make it, and you will receive a video/audio recording link afterward
  to view and share with others in your organization.\nIf you have any 
 registration questions contact:\nEGIA Registration Support 1 (866) 367
 -3442 ext. 385 registration@egia.org\n\nFor more information visit htt
 p://homeenergypros.lbl.gov/events/partnering-for-program-success-with-
 marketing-agencies-and
DTSTART;TZID=America/Los_Angeles:20120503T110000
DTEND;TZID=America/Los_Angeles:20120503T133000
CATEGORIES:webinar
LOCATION:Online
WEBSITE:http://www.egia.org/Academy/2012/05/03/index.html
URL:http://www.egia.org/Academy/2012/05/03/index.html
CONTACT:
ORGANIZER;CN=EGIA:http://homeenergypros.lbl.gov/profile/EGIA
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN=EGIA:http
 ://homeenergypros.lbl.gov/profile/EGIA
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