Partnering for Program Success with Marketing Agencies and Research Firms

Learn how utility and government program managers are collaborating with marketing account executives to better understand and motivate homeowners to take action.  Explore straightforward information about partnering strategies and tactics from leading marketing agencies.

This webinar will offer candid insights on:

• Program messaging best practices based  on in-depth homeowner and market studies conducted in New York, Nevada and nationwide
• Utilizing your own research findings  when designing your program's next messaging campaign
• Fundamental messages for motivating and dissuading homeowners
• How to equip contractors with the right marketing tools that increase sales and complete jobs
• Targeting particular demographics through distinctive messaging

Who should attend: Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements.

Gift Bag: Registrants receive free access to archived presentations from the Utility Energy Forum and New York Contractor Exchange.  The 32nd Utility Energy Forum will be presented from May 9-11 in Tahoe City, California. The New York Contractor Exchange will be presented on May 15-16 in Buffalo and May 17-18 in Long Island.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support 1 (866) 367-3442 ext. 385 registration@egia.org