Partnering for Program Success with Marketing Agencies and Research Firms

Event Details

Partnering for Program Success with Marketing Agencies and Research Firms

Time: May 3, 2012 from 11am to 1:30pm
Location: Online
Website or Map: http://www.egia.org/Academy/2…
Event Type: webinar
Organized By: EGIA
Latest Activity: May 1, 2012

Export to Outlook or iCal (.ics)

Event Description

Learn how utility and government program managers are collaborating with marketing account executives to better understand and motivate homeowners to take action.  Explore straightforward information about partnering strategies and tactics from leading marketing agencies.

This webinar will offer candid insights on:

  • Program messaging best practices based  on in-depth homeowner and market studies conducted in New York, Nevada and nationwide
  • Utilizing your own research findings  when designing your program's next messaging campaign
  • Fundamental messages for motivating and dissuading homeowners
  • How to equip contractors with the right marketing tools that increase sales and complete jobs
  • Targeting particular demographics through distinctive messaging

Who should attend: Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements.

Gift Bag: Registrants receive free access to archived presentations from the Utility Energy Forum and New York Contractor Exchange.  The 32nd Utility Energy Forum will be presented from May 9-11 in Tahoe City, California. The New York Contractor Exchange will be presented on May 15-16 in Buffalo and May 17-18 in Long Island.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support 1 (866) 367-3442 ext. 385 registration@egia.org

Comment Wall

Comment

RSVP for Partnering for Program Success with Marketing Agencies and Research Firms to add comments!

Join Home Energy Pros

Attending (1)

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Evan Mills's blog post was featured

Looking Back and Looking Forward: Home Energy Pros at 5 and 5000

Over the past five years, the Home Energy Pros social network has grown from a twinkle in our eyes…See More
5 hours ago
Profile IconJACK and Noah Ray Sanders joined Home Energy Pros
6 hours ago
Eve Dunham joined Diane Chojnowski's group
Thumbnail

News & Announcements

Share your news and announcements with the community in this group.To post news or an announcement,…See More
6 hours ago
Eve Dunham joined Tom White's group
Thumbnail

Weatherization

Share your concerns and successes as a weatherization professional, or information for this…See More
6 hours ago
Eve Dunham joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
6 hours ago
Eve Dunham joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
6 hours ago
Eve Dunham joined A. Tamasin Sterner's group
Thumbnail

Dear Occupant:

What conditions were present when a customer had an Aha moment?  What made the communication…See More
6 hours ago
Eve Dunham joined James Sayers's group
Thumbnail

Social Media and Energy Efficiency

Tell us how you reach customers, contractors and others using online social media.See More
6 hours ago

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service