BEGIN:VCALENDAR
PRODID:NingEventWidget-v1
VERSION:2.0
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
X-LIC-LOCATION:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:19701101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:6069565:Event:74017
DTSTAMP:20130524T180327Z
SUMMARY:Partnering for Program Success with Manufacturers and Retailer
 s
DESCRIPTION:Discover how to get the \"big brands\" behind your program
 \nUtilities and government agencies have well-known local energy brand
 s… but market transformation requires the non-energy brands to share
  the program goals. Learn how to partner with manufacturers and retail
 ers to help get out the word out about local energy efficiency initiat
 ives.\nThis webinar will offer candid insights about partnering strate
 gies and tactics from representatives of companies with a national bra
 nd presence and utilities that have successfully worked with them.\nDu
 ring this Web Exchange, you will gain these insights on how to:\n\nNav
 igate the organizational structure of most national chains and equipme
 nt manufacturers to find the right contact\nTalk to big businesses abo
 ut your programs (hint: you say high efficiency and they think high pr
 ofit margins)\nLearn to use the manufacturer's marketing strength and 
 relationship with retailers to promote your energy programs\nCraft you
 r \"pitch\" to articulate how your program goals align with their prog
 ram goals\nMethods to offer \"promotional consideration\" without gett
 ing in trouble for \"picking favorites\" in the retail marketplace\nRe
 ach out to the \"big box\" chains without alienating smaller retailers
 \nGet them to use your marketing materials (and how to get them to men
 tion you in their materials)\n\nWho should attend? Energy and water ut
 ility and state/local government staff who design and implement progra
 ms that encourage homeowners to make energy/water efficiency and renew
 able energy improvements\n\nFor more information visit http://homeener
 gypros.lbl.gov/events/partnering-for-program-success-with-manufacturer
 s-and-retailers
DTSTART;TZID=America/Los_Angeles:20120119T110000
DTEND;TZID=America/Los_Angeles:20120119T123000
CATEGORIES:online
LOCATION:Online
WEBSITE:http://www.egia.org/academy/2012/0119/
URL:http://www.egia.org/academy/2012/0119/
CONTACT:1 866 367 3442 Ext 385
ORGANIZER;CN=EGIA:http://homeenergypros.lbl.gov/profile/EGIA
ATTACH;FMTTYPE="image/jpeg":http://api.ning.com:80/files/mhlBU29H-59JE
 -XiU-FZ-2PMbV1Yvv0pA*VEXTZg2ToXcHf355wRo6eefnQ9luDXhV-sq3lIPyswFapxFNr
 yF-zyTh63SmWL/egia_logo2.jpg
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN=EGIA:http
 ://homeenergypros.lbl.gov/profile/EGIA
END:VEVENT
END:VCALENDAR