Partnering for Program Success with Manufacturers and Retailers

Event Details

Partnering for Program Success with Manufacturers and Retailers

Time: January 19, 2012 from 11am to 12:30pm
Location: Online
Website or Map: http://www.egia.org/academy/2…
Phone: 1 866 367 3442 Ext 385
Event Type: online
Organized By: EGIA
Latest Activity: Jan 19, 2012

Export to Outlook or iCal (.ics)

Event Description

Discover how to get the "big brands" behind your program

Utilities and government agencies have well-known local energy brands… but market transformation requires the non-energy brands to share the program goals. Learn how to partner with manufacturers and retailers to help get out the word out about local energy efficiency initiatives.

This webinar will offer candid insights about partnering strategies and tactics from representatives of companies with a national brand presence and utilities that have successfully worked with them.

During this Web Exchange, you will gain these insights on how to:

  • Navigate the organizational structure of most national chains and equipment manufacturers to find the right contact
  • Talk to big businesses about your programs (hint: you say high efficiency and they think high profit margins)
  • Learn to use the manufacturer's marketing strength and relationship with retailers to promote your energy programs
  • Craft your "pitch" to articulate how your program goals align with their program goals
  • Methods to offer "promotional consideration" without getting in trouble for "picking favorites" in the retail marketplace
  • Reach out to the "big box" chains without alienating smaller retailers
  • Get them to use your marketing materials (and how to get them to mention you in their materials)

Who should attend? Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements

Comment Wall

Comment

RSVP for Partnering for Program Success with Manufacturers and Retailers to add comments!

Join Home Energy Pros

Comment by EGIA on January 19, 2012 at 8:54am

Randy,

My apologies for not disclosing the cost of the webinar; this specific Leadership Academy is free for only Utility and Government employees and members of EGIA. After doing some research I see that you are BPI Certified. We currently have a membership special we are offering in collaboration with BPI. If you would like to join EGIA under the BPI membership special that $195 will gain you access to our Leadership Academy archives as well as future web exchanges.

http://www.egia.org/DesktopDefault.aspx?TabID=1207

 

Sorry Again for the confusion.

 

J.T. Kennedy

EGIA

Project Coordinator

3800 Watt Ave Suite 105

Sacramento, CA 95821

Phone 1 866 367 3442 Ext 385

Fax 1 800 506 9073

www.egia.org 

Comment by randy tolowski on January 19, 2012 at 8:01am

You should mention one small detail: $$$195 it's no wonder no one is attending

Attending (1)

Not Attending (1)

Photos

Loading…
  • Add Photos
  • View All

Latest Activity

Profile IconCharlie Ouellette, Karin Haerter and Juan joined Home Energy Pros
8 hours ago
Juan added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Need Energy conservatory Blower door 3 + DG-700

Hello thanks for taking the time to read this post. I am currently looking for a blower door…See More
9 hours ago
Juan joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
9 hours ago
Caoimhin P Connell replied to Rodney Fox's discussion Radon: Truth vs. Myth
"Good morning, Mr. Cullen – As I mentioned in another post – for the purposes under…"
11 hours ago
tedkidd replied to Rodney Fox's discussion Radon: Truth vs. Myth
"If putting the house under positive pressure using fresh air helps mitigate not just radon, but…"
12 hours ago
Rich Manning replied to Rodney Fox's discussion Radon: Truth vs. Myth
"Tell them the truth as you know it, and back it up with the facts!!"
12 hours ago
Rich Manning replied to Charles Ryan Weitzel's discussion Oil Fired Boiler Being Used as the Heating Source in Two Air Handlers of a Historic Home
"Yes, its a Hydro-air system. It uses one boiler to supply hot water to the coil in the supply side…"
12 hours ago
tedkidd replied to Rodney Fox's discussion Radon: Truth vs. Myth
";) I love uncovering absuedities... Funny how creatively and vehemently people will argue against…"
12 hours ago

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service