Partnering for Program Success with Manufacturers and Retailers

Event Details

Partnering for Program Success with Manufacturers and Retailers

Time: January 19, 2012 from 11am to 12:30pm
Location: Online
Website or Map: http://www.egia.org/academy/2…
Phone: 1 866 367 3442 Ext 385
Event Type: online
Organized By: EGIA
Latest Activity: Jan 19, 2012

Export to Outlook or iCal (.ics)

Event Description

Discover how to get the "big brands" behind your program

Utilities and government agencies have well-known local energy brands… but market transformation requires the non-energy brands to share the program goals. Learn how to partner with manufacturers and retailers to help get out the word out about local energy efficiency initiatives.

This webinar will offer candid insights about partnering strategies and tactics from representatives of companies with a national brand presence and utilities that have successfully worked with them.

During this Web Exchange, you will gain these insights on how to:

  • Navigate the organizational structure of most national chains and equipment manufacturers to find the right contact
  • Talk to big businesses about your programs (hint: you say high efficiency and they think high profit margins)
  • Learn to use the manufacturer's marketing strength and relationship with retailers to promote your energy programs
  • Craft your "pitch" to articulate how your program goals align with their program goals
  • Methods to offer "promotional consideration" without getting in trouble for "picking favorites" in the retail marketplace
  • Reach out to the "big box" chains without alienating smaller retailers
  • Get them to use your marketing materials (and how to get them to mention you in their materials)

Who should attend? Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements

Comment Wall

Comment

RSVP for Partnering for Program Success with Manufacturers and Retailers to add comments!

Join Home Energy Pros

Comment by EGIA on January 19, 2012 at 8:54am

Randy,

My apologies for not disclosing the cost of the webinar; this specific Leadership Academy is free for only Utility and Government employees and members of EGIA. After doing some research I see that you are BPI Certified. We currently have a membership special we are offering in collaboration with BPI. If you would like to join EGIA under the BPI membership special that $195 will gain you access to our Leadership Academy archives as well as future web exchanges.

http://www.egia.org/DesktopDefault.aspx?TabID=1207

 

Sorry Again for the confusion.

 

J.T. Kennedy

EGIA

Project Coordinator

3800 Watt Ave Suite 105

Sacramento, CA 95821

Phone 1 866 367 3442 Ext 385

Fax 1 800 506 9073

www.egia.org 

Comment by randy tolowski on January 19, 2012 at 8:01am

You should mention one small detail: $$$195 it's no wonder no one is attending

Attending (1)

Not Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Susan E. Buchan posted an event

EEBA Excellence in Building Conference at Doubletree Union Station Hotel

September 23, 2014 at 8am to September 25, 2014 at 2pm
27 minutes ago
Rem Husted replied to Andy Gostisha's discussion Disguising Ductless Heat Pump Units
"I think most consumers wouldn't want a big box called a refrigerator or a stove or…"
44 minutes ago
Scott Katznelson replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"You know those maps you can find for energy code climate zone specific reference.  That's…"
1 hour ago
JEFFREY M HUGO, CBO replied to Richard Beyer's discussion Sprinkler Mandate Debated.. What do you think should be done?
"Fire sprinklers operate when the fires are small. Typically it only takes approx 20 gallons per…"
1 hour ago
Scott Katznelson replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"Thanks.  That's the best source I've yet found, and maybe the best that's out…"
1 hour ago
Diane Chojnowski replied to Scott Katznelson's discussion Database of zip code or county by climate zone
"I posted the question on HEP's facebook page and Bill Spohn commented: Try…"
3 hours ago
Profile IconKevin Jordan, Hannah Strong, Rich Snyder and 1 more joined Home Energy Pros
21 hours ago
EnergyLogic Academy posted events
21 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service