Know Your Customers: Using Data to Pinpoint Your Next Sale

Event Details

Event Description

Approved for up to 1.5 BPI CEUs

As building science experts, you know how to use data to find the best ways for customers to save energy. But how effectively are you using data to find your potential customers in the first place?

You might have a dynamite sales pitch or an engaging website, but knowing your target audiences and markets — and actively marketing to them — will make sure you are putting your resources to good use.

During this session, we will explore what kinds of customers are purchasing energy efficiency retrofits, the types of geographic areas that are ripe for home performance business, and ways that contractors are using that data to reach the right customers and close more deals.

Tune in to learn more about:

  • Current customer trends in energy efficiency retrofit purchases
  • How to use heat maps (and mapping software) to locate your ideal customers
  • Effective consumer data sources, how to find them, and what they tell you
  • How to create an “ideal customer” profile to guide your lead generation strategy

July,12 2013 from 9:30-11:00am PDT / 12:30-2:00 EDT

Register for the webinar here. Free for Efficiency First members, $50 for non-members.

Comment Wall

Comment

RSVP for Know Your Customers: Using Data to Pinpoint Your Next Sale to add comments!

Join Home Energy Pros

Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Sean Lintow Sr replied to Kevin Jordan's discussion air infiltration total
"Sorry I don't have anything handy but pull a search for EqLA equivalent leakage…"
11 hours ago
Erik Henson commented on Andrew Navolio's blog post MEEA assists with Home Energy Certification programs
"It seems to me like we are trying to re-invent the wheel.  There are several available…"
yesterday
Egr renovations posted a status
yesterday
Hal Skinner replied to Hal Skinner's discussion What this RCC will do on an exterior wall compared to standard paint. in the group The RCC Classroom (Radiant Control Coatings)
"Craig, It was a test on a refrigerated commercial building.  We used to take temperarure…"
yesterday
Craig Bird replied to Hal Skinner's discussion What this RCC will do on an exterior wall compared to standard paint. in the group The RCC Classroom (Radiant Control Coatings)
"Actually emissivity rating doesn't make much of a difference between coatings because almost…"
yesterday
Tom White posted videos
yesterday
BMI - Tami Svarfvar's 2 videos were featured
yesterday
Hal Skinner replied to Hal Skinner's discussion What this RCC will do on an exterior wall compared to standard paint. in the group The RCC Classroom (Radiant Control Coatings)
"Craig, here is a list of an index of reflectivity of different colors.  I did not see any…"
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service