Know Your Customers: Using Data to Pinpoint Your Next Sale

Event Details

Know Your Customers: Using Data to Pinpoint Your Next Sale

Time: July 12, 2013 from 12:30pm to 2pm
Location: http://www.efficiencyfirst.org/education/upcomingwebinars/#knowyourcustomers
Website or Map: http://www.efficiencyfirst.or…
Phone: 415-449-0551
Event Type: live webinar
Organized By: Efficiency First
Latest Activity: Jun 20, 2013

Export to Outlook or iCal (.ics)

Event Description

Approved for up to 1.5 BPI CEUs

As building science experts, you know how to use data to find the best ways for customers to save energy. But how effectively are you using data to find your potential customers in the first place?

You might have a dynamite sales pitch or an engaging website, but knowing your target audiences and markets — and actively marketing to them — will make sure you are putting your resources to good use.

During this session, we will explore what kinds of customers are purchasing energy efficiency retrofits, the types of geographic areas that are ripe for home performance business, and ways that contractors are using that data to reach the right customers and close more deals.

Tune in to learn more about:

  • Current customer trends in energy efficiency retrofit purchases
  • How to use heat maps (and mapping software) to locate your ideal customers
  • Effective consumer data sources, how to find them, and what they tell you
  • How to create an “ideal customer” profile to guide your lead generation strategy

July,12 2013 from 9:30-11:00am PDT / 12:30-2:00 EDT

Register for the webinar here. Free for Efficiency First members, $50 for non-members.

Comment Wall

Comment

RSVP for Know Your Customers: Using Data to Pinpoint Your Next Sale to add comments!

Join Home Energy Pros

Attending (1)

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

David Holtzclaw replied to Steve Mann's discussion Alnor 6200 LoFlo Capture Hood in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Steve I'm interested 402-213-3788 dholtzclaw@transductiontechnologies.com thanks david "
5 hours ago
Eric Kjelshus replied to Steve Mann's discussion Alnor 6200 LoFlo Capture Hood in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"call me Monday 816-537-5100 "
5 hours ago
Steve Mann added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Alnor 6200 LoFlo Capture Hood

I've got an Alnor 6200 Balometer (Flowhood) I'd like to get rid of. No longer needed--I have a big…See More
6 hours ago
Paul Raymer posted an event
Thumbnail

MA Crew Chief/BPI Building Analyst Training at Bristol Community College at Commonwealth Landing

September 12, 2016 at 9am to September 16, 2016 at 4:30pm
Bristol Community College has created a hands-on training cabin in their laboratory.  This class…See More
10 hours ago
Daniel Morrison replied to John Nicholas's discussion Slab Edge Insulation - A Side Thread to Melissa's Question
"John, I just collaborated with Steve Baczek on a few videos for ProTradeCraft about slab insulation…"
18 hours ago
Profile IconMichael Sumpter and Bill Gartner joined Home Energy Pros
yesterday
Malcolm Jackson joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Amber Vignieri liked tedkidd's discussion What if more efficient homes were actually worth more?
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service