Know Your Customers: Using Data to Pinpoint Your Next Sale

Event Details

Event Description

Approved for up to 1.5 BPI CEUs

As building science experts, you know how to use data to find the best ways for customers to save energy. But how effectively are you using data to find your potential customers in the first place?

You might have a dynamite sales pitch or an engaging website, but knowing your target audiences and markets — and actively marketing to them — will make sure you are putting your resources to good use.

During this session, we will explore what kinds of customers are purchasing energy efficiency retrofits, the types of geographic areas that are ripe for home performance business, and ways that contractors are using that data to reach the right customers and close more deals.

Tune in to learn more about:

  • Current customer trends in energy efficiency retrofit purchases
  • How to use heat maps (and mapping software) to locate your ideal customers
  • Effective consumer data sources, how to find them, and what they tell you
  • How to create an “ideal customer” profile to guide your lead generation strategy

July,12 2013 from 9:30-11:00am PDT / 12:30-2:00 EDT

Register for the webinar here. Free for Efficiency First members, $50 for non-members.

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