Time: July 12, 2013 from 12:30pm to 2pm
Website or Map: http://www.efficiencyfirst.or…
Event Type: live webinar
Organized By: Efficiency First
Latest Activity: Jun 20
As building science experts, you know how to use data to find the best ways for customers to save energy. But how effectively are you using data to find your potential customers in the first place?
You might have a dynamite sales pitch or an engaging website, but knowing your target audiences and markets — and actively marketing to them — will make sure you are putting your resources to good use.
During this session, we will explore what kinds of customers are purchasing energy efficiency retrofits, the types of geographic areas that are ripe for home performance business, and ways that contractors are using that data to reach the right customers and close more deals.
Tune in to learn more about:
Register for the webinar here. Free for Efficiency First members, $50 for non-members.