Experiential Marketing and Building an Efficiency Conscience Community

Join MEEA and two of our members ICF International, and Event Marketing Strategies for the second installment of the MEEA Marketing Energy Efficiency webinar series. This hope to be an interactive and educational session, addressing how energy efficiency is effectively marketed using face-to-face marketing strategies with consumers and businesses.

Drew McCartt, Senior Vice-President at Event Marketing Strategies will talk about how face-to-face marketing through events is impacting the growth of energy efficiency in the Midwest.  Experiential marketing, utilizing interactive and mobile staffed displays, combined with traditional marketing, is helping utility companies educate consumers and market their lighting, appliance recycling, and enrollment programs.

Kevin Duffy with ICF International will discuss the impact and marketing strategies used for We Energies’ community-based education and outreach program, “Way to Save, Burlington!” The pilot is designed to engage all segments of the community by encouraging behavioral changes and connecting customers to existing programs and incentives.