Experiential Marketing and Building an Efficiency Conscience Community

Event Details

Experiential Marketing and Building an Efficiency Conscience Community

Time: March 7, 2012 from 1pm to 2:30pm
Location: https://www3.gotomeeting.com/register/893393182
Website or Map: https://www3.gotomeeting.com/…
Phone: (312) 784-7263
Event Type: webinar
Organized By: Midwest Energy Efficiency Alliance
Latest Activity: Feb 21, 2012

Export to Outlook or iCal (.ics)

Event Description

Join MEEA and two of our members ICF International, and Event Marketing Strategies for the second installment of the MEEA Marketing Energy Efficiency webinar series. This hope to be an interactive and educational session, addressing how energy efficiency is effectively marketed using face-to-face marketing strategies with consumers and businesses.

Drew McCartt, Senior Vice-President at Event Marketing Strategies will talk about how face-to-face marketing through events is impacting the growth of energy efficiency in the Midwest.  Experiential marketing, utilizing interactive and mobile staffed displays, combined with traditional marketing, is helping utility companies educate consumers and market their lighting, appliance recycling, and enrollment programs.

Kevin Duffy with ICF International will discuss the impact and marketing strategies used for We Energies’ community-based education and outreach program, “Way to Save, Burlington!” The pilot is designed to engage all segments of the community by encouraging behavioral changes and connecting customers to existing programs and incentives.

Comment Wall

Comment

RSVP for Experiential Marketing and Building an Efficiency Conscience Community to add comments!

Join Home Energy Pros

Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Brian Clavette added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

FLIR i-7 thermal imaging camera

Hi,I have a very lightly used FLIR 1-7 for sale.   i-7, serial # 60101-4267.  Full hard case and…See More
12 hours ago
Don Fitchett commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"True, for the smart consumer, the power savings should offset the additional power usage. For the…"
15 hours ago
Michael Dunseith posted an event

BPI Exams - All at Green Jobs Training Center

March 2, 2015 at 10am to March 31, 2015 at 2pm
Green Jobs Training Center is currently providing written and field exams for all of BPI…See More
15 hours ago
Michael Dunseith posted photos
16 hours ago
Dennis Heidner commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"Nice article. I am an electrical engineer, creating sensors for data collection and "possibly…"
16 hours ago
Chris Hunt commented on Home Energy Magazine's blog post At Home with the Internet of Annoying Things
"Hi Alan, You correctly identified a lot of the potential issues coming with the IOT or the…"
16 hours ago
Nicole Miller joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
18 hours ago
Avi Yashchin posted a video

CleanEdison: BPI Training

Avi Yashchin's former company, CleanEdison, provided education and training for those seeking clean jobs, These services included Exam Prep for Leadership in...
19 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service