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DTSTAMP:20130523T094141Z
SUMMARY:Create Actionable Marketing Campaigns
DESCRIPTION:You can sell more jobs on a slimmer budget when you proper
 ly focus your marketing efforts. Learn the basics of the most underuti
 lized and understood marketing approach: market segmentation. Discover
  how leveraging what you already know about your customers along with 
 nuggets from national customer research studies can reduce your market
 ing budget and raise your close rate.\nDuring this Leadership Academy 
 Web Exchange, you will gain these insights:\n\nAnalyze your jobs sold 
 for geographic and demographic similarities\nDetermine how to create a
 ctionable marketing campaigns targeted to specific customers or neighb
 orhoods areas\nDiscover free sources for national customer marketing s
 tudies\n\nWho should attend? This web-based session is designed to be 
 attended by owners, senior management, sales and marketing staff, offi
 ce managers, and other key employees with companies focused on residen
 tial or small commercial construction, contracting, installation, rati
 ngs, or remodeling.\nNo need to travel! Learn at your computer! As eas
 y as a conference call! Your EGIA Leadership Academy Web Exchange regi
 stration includes one phone line (or Voice-Over-Internet) connection p
 lus a web link to the presentations. You are welcome to use the phone 
 connection on a speaker phone and project the Web Exchange in a confer
 ence room so an unlimited number of your associates may participate. A
 fter the event, you will receive a link to the archived Web Exchange w
 ith unlimited access to presentation slides with an audio recording of
  the presenters and question-and-answer discussion.\n\nFor more inform
 ation visit http://homeenergypros.lbl.gov/events/create-actionable-mar
 keting-campaigns-1
DTSTART;TZID=America/Los_Angeles:20120112T110000
DTEND;TZID=America/Los_Angeles:20120112T123000
CATEGORIES:webinar
LOCATION:Online
WEBSITE:http://www.egia.org/academy/2012/0112/
URL:http://www.egia.org/academy/2012/0112/
CONTACT:1 866 367 3442 Ext 385
ORGANIZER;CN=EGIA:http://homeenergypros.lbl.gov/profile/EGIA
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN=EGIA:http
 ://homeenergypros.lbl.gov/profile/EGIA
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