Create Actionable Marketing Campaigns

Event Details

Create Actionable Marketing Campaigns

Time: January 12, 2012 from 11am to 12:30pm
Location: Online
Website or Map: http://www.egia.org/academy/2…
Phone: 1 866 367 3442 Ext 385
Event Type: webinar
Organized By: EGIA
Latest Activity: Jan 10, 2012

Export to Outlook or iCal (.ics)

Event Description

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Analyze your jobs sold for geographic and demographic similarities
  • Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
  • Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Comment Wall

Comment

RSVP for Create Actionable Marketing Campaigns to add comments!

Join Home Energy Pros

Attending (1)

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Green Training USA posted an event
Thumbnail

Proctor’s Without Borders at Online

July 29, 2015 to August 7, 2015
Complete your training at your own pace and take exams when you want and where you want. No…See More
6 hours ago
Gar Swaffar commented on Gar Swaffar's blog post Cost of using a BPI QCI?
"Ip.s., I would presume there will be a difference between the Left Coast and nearly everywhere else."
yesterday
Gar Swaffar posted a blog post

Cost of using a BPI QCI?

I'd like to find out if there is a consensus on a rule of thumb cost of a QCI onsite for…See More
yesterday
Gar Swaffar is now a member of Home Energy Pros
yesterday
Colin Genge posted an event

Infiltration and Duct Leakage with BPI at Online

July 30, 2015 from 1pm to 2pm
Blower door and duct test requirementsCalculating resultsCertification optionsTest preparation and…See More
yesterday
Stacy Hunt posted an event

Volunteers needed for the upcoming U.S. Department of Energy Solar Decathlon in Irvine, CA at Orange County Great Park

October 8, 2015 at 11am to October 18, 2015 at 7pm
Volunteer for the upcoming U.S. Department of Energy Solar Decathlon 2015, taking place Oct. 8-18…See More
yesterday
Kim Tanner posted videos
yesterday
Don Fitchett posted a blog post
Monday

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service