Create Actionable Marketing Campaigns

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

• Analyze your jobs sold for geographic and demographic similarities
• Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
• Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.