Create Actionable Marketing Campaigns

Event Details

Create Actionable Marketing Campaigns

Time: January 12, 2012 from 11am to 12:30pm
Location: Online
Website or Map: http://www.egia.org/academy/2…
Phone: 1 866 367 3442 Ext 385
Event Type: webinar
Organized By: EGIA
Latest Activity: Jan 10, 2012

Export to Outlook or iCal (.ics)

Event Description

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Analyze your jobs sold for geographic and demographic similarities
  • Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
  • Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Comment Wall

Comment

RSVP for Create Actionable Marketing Campaigns to add comments!

Join Home Energy Pros

Attending (1)

Groups

Latest Activity

Alfie Davis posted a blog post
20 hours ago
Profile IconSam Compton, Cameron Home Insulation, Seth Shoneman and 2 more joined Home Energy Pros
yesterday
Home Energy Magazine's blog post was featured
yesterday
Eric Kjelshus replied to Gregory Cisco's discussion Abandoning under-slab HVAC ductwork which fills with groundwater seasonally.
"In Kansas City a lot of "cardboard" for supply was used in slab on grade.  1950-1970…"
Friday
Richard L. Rue replied to Sonja Persram's discussion Energy Savings Guarantee for single family dwellings in cold climate??
"Try EnergyWise Structures (www.energywisestructures.com) They are a NASA spin-off company that has…"
Friday
Debra Little commented on Home Energy Magazine's blog post NREL Research Finds That 22% of New Homes Completed in the U.S. in 2016 Were HERS Rated
"The avg scores are interesting. Are there comparative numbers for previous years? I thought they…"
Friday
Home Energy Magazine posted a blog post
Friday
Robert Zockoff replied to Gregory Cisco's discussion Abandoning under-slab HVAC ductwork which fills with groundwater seasonally.
"Public water systems regularly "reline" the interior of existing 50 year old water mains…"
Friday

Photos

Loading…
  • Add Photos
  • View All

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service