Create Actionable Marketing Campaigns

Event Details

Create Actionable Marketing Campaigns

Time: January 12, 2012 from 11am to 12:30pm
Location: Online
Website or Map:…
Phone: 1 866 367 3442 Ext 385
Event Type: webinar
Organized By: EGIA
Latest Activity: Jan 10, 2012

Export to Outlook or iCal (.ics)

Event Description

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Analyze your jobs sold for geographic and demographic similarities
  • Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
  • Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Comment Wall


RSVP for Create Actionable Marketing Campaigns to add comments!

Join Home Energy Pros

Attending (1)


  • Add Videos
  • View All


Latest Activity

Benny hani replied to Benny hani's discussion Manual J online
"Thanks Bob"
15 hours ago
Benny hani replied to Benny hani's discussion Manual J online
"Thank you Isaac"
15 hours ago
Bob Blanchette commented on Amber Vignieri's blog post Even with Polar Vortex, Hourly Pricing Participants Saved
"Looks like the days of paying a fixed amount per KWh are rapidly coming to an end. Many utilities…"
16 hours ago
Bob Blanchette replied to Benny hani's discussion Manual J online
"Be sure the size that you ACCURATELY calculate actually gets installed. Often…"
17 hours ago
Bob Blanchette replied to Sean Lintow Sr's discussion Water Saver or Gimmick? in the group Best Practices (Residential)
"The problem is these devices NEVER pay for themselves. Water is cheap, about $3 per 1,000 gallons…"
17 hours ago
Bud Poll replied to Rob Madden's discussion Blower Door Testing on Energy Star v3 home
"Where was the blower set up, front door, other?  Was if located in an unobstructed area, not a…"
David N. Armington liked John Poole's discussion Two Part Epoxy and Repair of Structural Wood
David N. Armington joined John Poole's group

Historic Home

Historic and vintage homes are significant to our cultural heritage, yet often lack energy…See More

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service