Create Actionable Marketing Campaigns

Event Details

Create Actionable Marketing Campaigns

Time: January 12, 2012 from 11am to 12:30pm
Location: Online
Website or Map: http://www.egia.org/academy/2…
Phone: 1 866 367 3442 Ext 385
Event Type: webinar
Organized By: EGIA
Latest Activity: Jan 10, 2012

Export to Outlook or iCal (.ics)

Event Description

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Analyze your jobs sold for geographic and demographic similarities
  • Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
  • Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Comment Wall

Comment

RSVP for Create Actionable Marketing Campaigns to add comments!

Join Home Energy Pros

Attending (1)

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

jackie harsha shared their blog post on Facebook
45 minutes ago
Yaniv Yonatan Abitan is now a member of Home Energy Pros
2 hours ago
Nickie Irvine commented on Paul Scheckel's blog post Gas vs Induction Cooking Energy Comparison
"Comment to Tauren on costs of natural gas vs electric induction.  Because of the extremely…"
2 hours ago
tedkidd liked Paul Scheckel's blog post Gas vs Induction Cooking Energy Comparison
2 hours ago
jackie harsha posted a blog post

Phoenix, AZ Residents Get an Electric Rate Cut in Middle of Peak Season

Thanks to low natural gas prices and renewable energy sources, Salt River Project (SRP) customers…See More
2 hours ago
tedkidd liked Paul Scheckel's blog post Gas vs Induction Cooking Energy Comparison
2 hours ago
John M. Morgan commented on Paul Scheckel's blog post Gas vs Induction Cooking Energy Comparison
"My cooking has been all induction for several years (2 Max Burton countertop units), with the…"
2 hours ago
Empower Efficiency added a discussion to the group Job Board
Thumbnail

Position Opening: Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA)

Local Community Outreach Specialist, Energy Efficiency (San Carlos, CA) Job Title: Local Community…See More
Friday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service