Better Buildings Peer Exchange Call: Bullseye: The Advantages of Targeted Marketing

Event Details

Better Buildings Peer Exchange Call: Bullseye: The Advantages of Targeted Marketing

Time: July 20, 2017 from 1pm to 2:30pm
Location: Eastern Time
Website or Map: https://register.gotowebinar.…
Event Type: peer, exchange, conference, call
Organized By: Better Buildings Residential Network
Latest Activity: Jul 6

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Event Description

Thursday, July 20 1-2:30pm Eastern Time

When it comes to marketing residential energy efficiency programs in today’s competitive environment, there’s little room to hit the backboard. Targeted marketing can help programs increase consumer engagement and program participation by tailoring outreach to the specific needs of diverse audiences. On this Better Buildings Residential Network Peer Exchange call, we will share lessons learned and best practices from experts with experience using targeted marketing strategies for specific demographics. Our speakers will address, among other topics, data-driven segmentation and behavior analytics, and they will provide suggestions for how to integrate these techniques into program design.

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