When it comes to marketing residential energy efficiency programs in today’s competitive environment, there’s little room to hit the backboard. Targeted marketing can help programs increase consumer engagement and program participation by tailoring outreach to the specific needs of diverse audiences. On this Better Buildings Residential Network Peer Exchange call, we will share lessons learned and best practices from experts with experience using targeted marketing strategies for specific demographics. Our speakers will address, among other topics, data-driven segmentation and behavior analytics, and they will provide suggestions for how to integrate these techniques into program design.
These topical calls are more discussion than webinar and serve as a forum to ask questions and bounce ideas off peers.